Brand Tone

Accessible Quality & Value

Brand Values

• •Quality
• •Value/Competitive Pricing
• •Customer Satisfaction
• •Variety & Selection
• •New Zealand Owned & Operated

Best Practices

• •Balance Quality and Value Proposition: Always ensure that copy reflects both the premium nature of some products and the great value offered. Avoid leaning too heavily on 'cheap' as this can undermine the 'quality' aspect. Use phrases like 'great value,' 'competitive prices,' or 'smart buys' instead.
• •Keep it Accessible and Friendly: While 'Hi I.Q.' suggests intelligence, the overall tone should remain welcoming and not alienate customers who may be new to certain types of liquor. Avoid overly technical jargon unless explaining a specific premium product feature.
• •Highlight Variety and Discovery: Emphasize the diverse range and the excitement of discovering new products from around the world. This appeals to both connoisseurs looking for something unique and casual buyers wanting to try something different.
• •Be Direct and Clear in Promotions: For sales and specials, the language should be straightforward and easy to understand, clearly stating the offer and call to action, similar to their current successful social media approach.
• •Reinforce Local Trust: Subtly weave in the 'NZ owned and operated' aspect where appropriate to build trust and community connection, especially for local marketing efforts.

Social Perception

Positive Customer Service, Good Product Range & Deals, Reliable Local Business, Knowledgeable (Implied)

Copy Examples

• •Headline: Discover Global Flavours, Delight in Local Prices. Body: At Hi I.Q. Liquor, we travel the world (so you don't have to!) to bring you premium spirits, wines, and beers. Explore our curated collection and find your new favourite, all at prices that make indulgence easy. Call to Action: Shop Now & Elevate Your Glass!
• •Headline: Smart Sips, Smarter Savings. Body: Why choose between quality and a great deal? With Hi I.Q. Liquor's weekly specials, you get the best of both. From top-shelf treasures to everyday favourites, your perfect pour is waiting. Call to Action: Check Out This Week’s Deals!
• •Headline: Your Weekend Just Got an Upgrade. (And Your Wallet Will Thank You!) Body: Planning a get-together or a quiet night in? Hi I.Q. Liquor has the quality selection you need at prices you’ll love. Stock up on beers, wines, spirits, and more. Call to Action: Visit Us In-Store or Online!
• •Headline: From Connoisseur Collections to Crisp Ciders – Quality for Every Taste. Body: Whether you're seeking a rare import or a refreshing RTD, Hi I.Q. Liquor Merchants offers a diverse range to satisfy every palate. Experience our commitment to quality and value with every sip. Call to Action: Explore Our Range Today!
• •Headline: Great Deals on Your Favourite Drops – That’s the Hi I.Q. Way! Body: We’re proudly NZ owned and passionate about bringing you the best. Enjoy fantastic prices on a wide selection of local and international liquors. Quality sips, friendly service, unbeatable value. Call to Action: Find Your Nearest Store or Shop Online!