Brand Tone

Energetic and Youthful, Accessible and Friendly, Value-Driven and Transparent (Price-wise), Trendy and In-the-Know, Aspirational but Relatable

Brand Values

• •Affordability
• •Customer Satisfaction
• •Quality
• •Accessibility
• •Variety/One-Stop-Shop
• •Directness/Disruption

Best Practices

• •Stay Youthful and Energetic: Use exclamation points appropriately, incorporate current slang (if it aligns with the target audience and feels natural), and maintain an upbeat, enthusiastic voice. Avoid overly formal or stiff language.
• •Emphasize Value and Affordability Consistently: Make price points and deals a clear and frequent part of the messaging. Use phrases like "steal," "amazing deal," "pocket-friendly," "budget-friendly."
• •Be Direct and Action-Oriented: Use clear calls to action (e.g., "Shop Now," "Tap to Buy," "Get Yours Today"). Keep sentences relatively short and to the point, especially for social media.
• •Incorporate a Sense of Trendiness: Reference current styles, looks, or even relevant social media trends (without overdoing it). Show that the brand is current and understands what's popular.
• •Maintain a Friendly and Inclusive Approach: Address the audience directly (e.g., "you," "your"). Foster a sense of community and make everyone feel welcome to enjoy the brand's offerings, regardless of budget. Reflect the brand's commitment to variety, including plus sizes.

Social Perception

Popular and In-Demand, Value for Money, Trendsetter, Empowering for Consumers, Controversial among some Competitors, Mixed Customer Service Experience

Copy Examples

• •🔥 Fresh Drop Alert! 🔥 Cop the LATEST looks that won't break your bank! 🛍️ Dresses, kicks, and vibes – Hiiii-Style's got you COVERED. Shop now & slay on a budget! #HiiiiStyleFashion #AffordableGlowUp
• •Stop scrolling, start STYLING! 💅 Your dream wardrobe is waiting at Hiiii-Style.com. From chic tops to must-have jeans, all at prices you'll LOVE. 😍 Get it before it's gone! #KenyaStyle #FashionDeals
• •Why pay more? 🤔 Hiiii-Style brings you the hottest trends DIRECT! ✨ Quality fashion, unbelievable prices. Join the style revolution! Link in bio! #BudgetFashionista #NairobiShopping
• •🏡✨ Home refresh on a budget? YES PLEASE! Hiiii-Style now has amazing deals on stylish home essentials. From cozy bedding to chic decor – transform your space for less! #HiiiiHomeStyle #AffordableLivingKenya
• •Don't just follow trends, SET THEM! 🚀 Hiiii-Style delivers runway-inspired looks straight to your closet (and your TikTok feed 😉). What are you waiting for? Tap to shop! #StyleIcon #OOTDKenya