Brand Tone

aspirational, friendly, and innovative

Brand Values

• •Creativity and Innovation
• •Quality and Authenticity
• •Enhancing Daily Life
• •Customer-Centricity

Best Practices

• •Lead with the "Why": Always connect the product back to the core mission of "making daily life more fun and creative." Frame your copy around the feeling and the experience rather than just the product features.
• •Embrace the "LABO" Concept: Use words like "innovate," "create," "develop," and "discover" to reinforce the idea that your products are thoughtfully engineered solutions for a better lifestyle. Share the story behind product improvements.
• •Showcase Real-Life Integration: Continue using high-quality visuals and testimonials that place the products in realistic, aspirational settings (homes, offices, stylish campsites). This makes the lifestyle you're selling feel attainable.
• •Maintain a Warm, Human Voice: When interacting with customers online, continue the practice of being personal, appreciative, and responsive. This builds a strong community and reinforces the perception of a brand that cares.
• •Balance Style with Substance: While the aesthetic is clean and modern, the copy should always highlight the quality and functional benefits (e.g., durability, comfort, all-season use). This combination of aspirational style and tangible value justifies the premium positioning.

Social Perception

HiHi LABO is perceived as a premium, trustworthy brand that delivers on its promise of comfort and quality. Customers view their products, particularly the hammock and "Kumock" cushion combination, as a worthwhile investment that significantly enhances relaxation at home and outdoors. The brand is seen as both stylish and practical, successfully positioning the hammock not just as a piece of outdoor equipment, but as a legitimate and desirable piece of furniture for daily use.

Copy Examples

• •Your daily escape is closer than you think. We didn't just make a hammock. We created a daily ritual. The 'Kumock' cushion transforms relaxation into an art form, making every day feel like a getaway. This isn't just furniture; it's your personal "lab for a more enjoyable day." #HiHiLABO #CloudCushion #DailyRetreat
• •The Sofa's Biggest Competitor? A Cloud. From your living room to the great outdoors, discover comfort that moves with you. Our signature hammock and "Kumock" cushion were born from a simple idea: if we can't find the perfect relaxation spot, we'll create it. Ready to upgrade your downtime?
• •to be creative // HiHi LABO. We're the lab for making your days more enjoyable. Discover our original hammock collection.
• •That "sofa vs. our hammock" debate ends now.
• •We asked, "How can we make the perfect hammock experience even better?" The answer is the Kumock cushion. Engineered for all-season comfort and a feeling we can only describe as "sleeping on a cloud," it's the one accessory that will make you forget your bed exists.