Brand Tone

nostalgic, enchanting, artistic, and nature-inspired. It also carries a sense of empowerment and kindness. The language used is generally warm, inviting, and slightly whimsical.

Brand Values

• •Love for Nature and Botany
• •Nostalgia and Vintage Inspiration
• •Artistic Self-Expression and Creativity
• •Quality and Thoughtful Production
• •Kindness and Empowerment
• •Enchantment and Magic

Best Practices

• •Embrace a Nostalgic & Enchanting Vocabulary: Use words that evoke a sense of wonder, memory, and nature. Think "whimsical," "vintage," "folklore," "ethereal," "hand-drawn," "wild," "bloom," "dream," "magic," "retro," "groovy."
• •Tell a Story: Connect with the inspirations behind the art – childhood memories, nature's details, vintage finds. Let the copy paint a picture, much like the illustrations themselves. For example, when describing a snake print, mention its symbolism of renewal and its connection to ancient folklore.
• •Highlight Artistic Detail and Quality: Emphasize the "thoughtfully illustrated" nature of the designs, the "archival-quality paper," "rich, lasting inks," and "eco-friendly" production where applicable. This reinforces the value and care put into each product.
• •Speak Directly to the "Enchanted" and "Nostalgic" Soul: Address the target audience's desire for unique, meaningful items that resonate with a love for nature and a fondness for past aesthetics. Use phrases like "for the dreamer," "if you love vintage treasures," "for those who hear the call of the wild."
• •Infuse Warmth and Kindness: Maintain a friendly, approachable, and slightly whimsical tone. Even when incorporating empowering messages, ensure they align with the overall gentle and artistic nature of the brand. Phrases like "a little something to brighten your walls and your day" capture this well.

Social Perception

Customers perceive the brand as offering high-quality, unique, and beautiful artwork and apparel. They appreciate the artistic style and the positive feelings the products evoke. The brand is recognized for its distinct artistic style, particularly its nostalgic and botanical themes. Collaborators highlight the enchanting and warm nature of the artwork.

Copy Examples

• •Instagram Post (Image: A new floral and snake art print): "Uncoil your imagination 🌿✨ Our new 'Serpentine Bloom' print weaves together the wild heart of nature with a touch of 70s groove. Bring the enchantment home. #HighWestWild #VintageInspired #BotanicalArt #EnchantedLiving #WallArt"
• •Product Description (for a t-shirt with a "You Are A Badass Babe" design): "Wear your magic. This isn't just a tee; it's a reminder of the incredible power you hold. Crafted from the softest, eco-friendly fabric and printed with a design inspired by vintage hand-lettering, it’s as comfortable as it is empowering. Go on, embrace your inner badass. #HighWestWild #Empowerment #VintageStyle #SustainableFashion #GraphicTee"
• •Email Newsletter Subject: "Rewild Your Walls 🍄✨ New Nostalgic Prints Have Arrived!" Body Snippet: "Step into a world where wildflowers whisper secrets and the moonbeams dance. Our latest collection at High West Wild is here, brimming with enchanting illustrations inspired by forgotten botanical journals and the free spirit of a bygone era. Discover art that feels like a memory you can touch. Shop now and enjoy free shipping on all orders."
• •Pinterest Pin Description (Image: Flat lay of a sweatshirt, stickers, and a print): "Curate your own enchanted corner. ✨ High West Wild offers art, apparel, and stickers steeped in nostalgia and the magic of the natural world. Perfect for the dreamer, the nature lover, the vintage soul. Tap to explore our latest illustrations. #ArtForTheEnchanted #NostalgicVibes #HighWestWild #BotanicalIllustration #RetroDecor"
• •Website Banner: "Art for the Enchanted + Nostalgic ✹ Thoughtfully illustrated, sustainably printed. Free Shipping Always."