Brand Tone

Whimsical, Nostalgic, Friendly, Nature-Inspired, Artistic

Brand Values

• •Creativity & Originality
• •Nostalgia & Connection to the Past
• •Love for Nature & Whimsy
• •Kindness & Warmth
• •Artistic Expression

Best Practices

• •Lead with "Nostalgic & Enchanted": Ensure these core concepts are woven into product descriptions, social media posts, and all brand communications. Use evocative language that transports the audience.
• •Channel the Artist's Voice: Maintain a friendly, slightly whimsical, and passionate tone that reflects Rebecca Zwanzig's personal connection to her art. Sharing snippets of her inspiration or creative process can enhance this.
• •Incorporate Nature & Whimsy: Frequently reference botanical elements, the magic of the natural world, and imaginative details. Use descriptive words that paint a vivid picture.
• •Use Warm & Inclusive Language: Make the audience feel like they are part of a community that appreciates art, nostalgia, and a touch of magic. Emotive words and friendly greetings are encouraged.
• •Align Visuals and Text: Ensure that the copywriting is always complemented by imagery that strongly reinforces the vintage, whimsical, and nature-inspired aesthetic of High West Wild. The synergy between words and visuals is crucial for a consistent brand experience.

Social Perception

Artwork Appreciation, Aesthetic Resonance, Awareness of Small Business Nature, Potential Past Operational Hiccups

Copy Examples

• •Wear a little bit of magic ✨ Our 'Enchanted Garden' tee, featuring Rebecca Zwanzig's original artwork, is like a wearable daydream. Soft, cozy, and blooming with vintage charm. #HighWestWild #NostalgicFashion #ArtToWear
• •Hello, fellow dreamers! I'm Rebecca, the artist behind High West Wild. I pour my love for all things nostalgic, enchanted, and nature-kissed into every illustration. Come explore a world of whimsical art, apparel, and home goods designed to make your heart smile.
• •New treasures have sprouted at High West Wild! 🍄🌿 Transform your space into a cozy, enchanted haven with our latest collection of vintage-inspired home goods. Which piece is calling your name? #EnchantedHome #VintageDecor #HighWestWild
• •Spill the tea! ☕️ Which High West Wild vibe are you today? A) Lost in a field of wildflowers 🌼 B) Curled up with a retro-print blanket 🧡 Vote below & share your whimsical Wednesday mood!
• •A little treat for your inbox 💌 Dive into the latest from High West Wild – where every piece tells a story of nostalgia and enchantment. Plus, a peek at my current inspiration: sun-dappled forests and groovy 70s color palettes! What's inspiring you lately?