Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Knowledgeable & Trustworthy, Community-Focused, Playful & Positive

Brand Values

• •Quality & Durability
• •Functionality & Thoughtful Design
• •Positive Reinforcement & Humane Treatment of Animals
• •Customer Satisfaction & Community
• •Sustainability & Ethical Production
• •Adventure & Fun

Best Practices

• •Embrace 'Dog People' Language: Use words and phrases that resonate with passionate dog owners (e.g., 'furry friend,' 'pup,' 'happy trails,' 'zoomies,' 'adventure buddy'). Keep the tone upbeat, positive, and enthusiastic.
• •Highlight Values Consistently: Weave in mentions of quality, handmade craftsmanship, positive reinforcement principles, women-owned status, and US-made components where relevant and natural.
• •Be Visually Cohesive: Ensure imagery across all platforms (website, social media) reflects the brand: happy, active dogs in outdoor settings, colorful products in use, and a generally bright, inviting aesthetic.
• •Engage Authentically: Respond to comments and messages with the same friendly, helpful, and knowledgeable tone used in primary content. Personalize responses when possible.
• •Educate and Empower: Share tips, insights, and information related to dog care, training (positive reinforcement focused), and adventure, positioning the brand as a helpful resource beyond just selling products. This reinforces expertise and a commitment to the well-being of dogs.

Social Perception

Highly Regarded for Quality, Trusted by Professionals, Excellent Customer Service, Innovative & Practical, Ethical & Value-Aligned

Copy Examples

• •Unleash the Adventure! 🐾 Our waterproof, odor-proof BioThane long lines give your pup the freedom to explore, while you stay confidently connected. Handmade with love in Oakland, CA, because every dog deserves epic, worry-free adventures. #HighTailHikes #BioThane #DogAdventure #MadeInUSA #HappyDog
• •Your Dog. Your Style. Their Adventure! 🎨 Design the perfect custom BioThane leash and collar set with High Tail Hikes. Durable, easy-to-clean, and oh-so-comfortable for your furry best friend. Click to explore endless color combos and adventure-ready gear! Proudly woman-owned & advocates for positive training! #CustomDogGear #BioThaneLeash #DogTraining #PositiveReinforcement #ShopSmall
• •Juggle treats, navigate trails, or simply enjoy a coffee hands-free! Our bestselling Convertible BioThane Leash is a game-changer for active dog parents. Versatile, strong, and designed for comfort (yours AND theirs!). Experience the High Tail Hikes difference on your next walk. Adventure awaits!
• •Happy Trails Start Here! ✨ Explore New Arrivals + Our Favorite Adventure Tips!
• •Beyond the Backyard: 5 Ways Our BioThane Gear Makes Outdoor Adventures Easier & More Fun for You and Your Dog.