Brand Tone

professional, quality-focused, and aspirational

Brand Values

• •Quality
• •Customer Satisfaction
• •Enhanced Experience
• •Australian Owned
• •Passion for Product

Best Practices

• •Develop a Brand Voice Guide: Document the core attributes of your brand's tone (e.g., "Premium," "Sophisticated," "Inviting," "Reliable"). Provide examples of "do's and don'ts" for wording and style.
• •Focus on "You" and Benefits: While highlighting product features (like "long-lasting"), always tie them back to the benefit for the customer ("You will enjoy a fresh car for weeks," "Enhance your driving pleasure").
• •Use Premium & Sensory Language: Incorporate words that evoke quality, luxury, and pleasant sensations (e.g., "exquisite," "curated," "signature," "invigorating," "subtle," "rich aroma").
• •Maintain Professionalism: Ensure all copy is grammatically correct, free of jargon (unless clearly explained), and avoids overly casual slang. The tone should inspire confidence and trust in the product's quality.
• •Consistency Across Platforms: Ensure the tone used on the website, social media, email marketing, and any advertisements is uniform. This builds a cohesive and recognizable brand identity.

Social Perception

provider of a superior alternative to standard car air fresheners

Copy Examples

• •Headline: Elevate Your Drive. Body: Experience the High-Q AU difference. Our premium car air fresheners deliver sophisticated, long-lasting fragrances that transform your vehicle into a sanctuary. Indulge in quality.
• •Headline: Beyond Fresh. It's an Ambiance. Body: Don't just mask odours, redefine your car's atmosphere. High-Q AU offers a curated selection of exquisite scents, meticulously crafted in Australia for a truly premium journey.
• •Headline: The Scent of Australian Craftsmanship. Body: Proudly Australian owned, High-Q AU is dedicated to providing the highest quality car air fresheners. Enhance every drive with our signature long-lasting aromas.
• •Headline: Your Car Deserves Premium. Body: Upgrade your daily commute with High-Q AU. Our luxurious air fresheners are designed for discerning drivers who appreciate lasting quality and captivating scents. Discover your signature fragrance today.
• •Headline: Lasting Impressions, Lasting Fragrance. Body: Make every journey memorable. High-Q AU’s premium car air fresheners are engineered for superior scent longevity and an unmatched aromatic experience. Drive with distinction.