Brand Tone

aspirational, exclusive, and confident

Brand Values

• •Exclusivity
• •Authenticity
• •Community/Movement
• •Boldness

Best Practices

• •Develop Dedicated Social Channels: Create official Instagram and TikTok accounts separate from personal or consultant profiles. Use these platforms to consistently broadcast the brand's exclusive and community-focused message.
• •Embrace the "Movement" Narrative: Use the "1 TEAM 1FAMILY 1MOVEMENT" value in marketing copy. Create content that highlights customer stories or features individuals who embody the brand's ethos to build a sense of community.
• •Leverage "Behind-the-Scenes" Content: The branding shoot video was a strong start. Continue sharing raw, authentic content about the design process, photoshoots, and the people behind the brand to reinforce the value of authenticity.
• •Maintain Exclusivity in Language: Consistently use words like "exclusive," "limited," "members," and "the initiated" in copy to reinforce the brand's core value. Offer early access to email subscribers or social media followers to make them feel part of an inner circle.
• •Engage with Your Niche: Actively engage with comments and messages from the target streetwear and subculture communities. The tone in replies should be confident and appreciative, reinforcing the "family" and "team" aspect of the brand's values.

Social Perception

minimal and undefined

Copy Examples

• •They watch. They imitate. But they'll never be this real. The 'Playas Club' Hoodie is more than a look —it's a statement. Limited drop. Don't get left behind. #StayExclusive
• •Built for the 1%. Worn by the movement. This isn't just apparel; it's your new profile. Shop the collection.
• •Confidence is the new luxury. We just make the uniform for it. #HighProfile #1Team1Family
• •Speak without saying a word. Our signature graphic tee is crafted for those who lead, not follow. Premium fabric, exclusive design. This is the uniform for the initiated.
• •You're In. Early Access to the New Collection Is Live.