Brand Tone

Scientific & Authoritative, Performance-Oriented & Results-Driven, Trustworthy & Transparent, Aspirational & Empowering, Direct & Informative

Brand Values

• •Efficacy
• •Quality & Purity
• •Safety
• •Innovation
• •Science-Driven
• •Customer Trust

Best Practices

• •Lead with Science: Always ground claims in scientific evidence, citing clinical studies, patented ingredients, and specific research findings where applicable. This reinforces authority and credibility.
• •Quantify Benefits: Whenever possible, use specific numbers and percentages (e.g., '200% increase in lean muscle mass') to demonstrate efficacy and set clear expectations for results.
• •Emphasize Trust & Transparency: Consistently highlight third-party testing (NSF, BSCG), cGMP manufacturing, and quality control processes in marketing materials to build and maintain customer trust.
• •Use an Empowering & Aspirational Voice: Craft messages that resonate with the drive and ambition of athletes and fitness enthusiasts, positioning HPN as a partner in their journey to peak performance.
• •Maintain Clarity and Directness: Avoid overly complex jargon where simpler, direct language can convey benefits effectively. Ensure product information is easy to understand, especially regarding ingredients and their functions.

Social Perception

Effective for Users, Credible Among Athletes, Premium Priced, Trusted for Clean Sport, Growing Awareness

Copy Examples

• •Headline: Elevate Your Performance. Backed by Science. Body: Unlock your true athletic potential with High Performance Nutrition. Our PA(7)® is clinically proven to help you build significant lean muscle and increase strength, powered by Mediator® Phosphatidic Acid. Tested, trusted, and NSF Certified for Sport.
• •Headline: Purity. Potency. Proven Results. Body: At HPN, we don't compromise on quality. Our supplements are crafted in cGMP certified facilities and rigorously third-party tested by BSCG, ensuring every batch is pure, potent, and free from banned substances. Fuel your body with confidence.
• •Headline: More Than Just Supplements. It's Your Competitive Edge. Body: Engineered for those who demand the best, HPN formulas like our T(5) Testosterone Booster and NAD3® Anti-Aging Cell Booster are designed to optimize your body from the inside out. Experience the HPN difference.
• •Headline: Science You Can Feel. Results You Can See. Body: Tired of hype? High Performance Nutrition delivers with clinically validated ingredients that translate to real-world gains. Increase mTOR activation safely and effectively. See what proven science can do for your physique and performance.
• •Headline: Trusted by Elite Athletes. Designed for You. Body: Join the ranks of athletes like Frank Medrano and Nick Urankar who trust HPN to fuel their success. Our commitment to innovation, quality, and transparent testing means you get the same high-caliber support to crush your goals.