Brand Tone

Sophisticated, quality-focused, conscious of health and trends; aspirational, professional, yet approachable.

Brand Values

• •Quality
• •Organic/Natural Ingredients
• •Customer Service
• •Small Business Ethos

Best Practices

• •Define Your Brand Persona: Before writing, clearly define who "High Nails" is. Is it chic and minimalist? Bold and artistic? Eco-conscious and nurturing? Every piece of copy should sound like it's coming from this single, consistent personality.
• •Create a Tone of Voice Guide: Document your brand's tone (e.g., "Luxurious, Empowering, Clean") and define what this means in practice (e.g., "Use sophisticated vocabulary, avoid slang, focus on benefits over features, always use positive and uplifting language"). Share this guide with anyone creating content.
• •Prioritize "High" Quality Language: The name "High Nails" sets an expectation of premium quality. Ensure all copy is free of typos and grammatical errors. Use descriptive and evocative language that reflects a superior product (e.g., "impeccable shine," "velvety finish," "unrivaled durability").
• •Weave Values into All Communication: If the brand values are "organic," "small business," and "quality service," these themes should appear naturally across the website, product descriptions, and social media. This reinforces what the brand stands for beyond just selling products.
• •Maintain Consistency Across All Platforms: The professional and elevated tone used on the website must carry over to any future social media profiles, email newsletters, and customer service interactions. A customer's experience with the brand should feel seamless and unified, regardless of the touchpoint.

Social Perception

Currently undefined; the brand is a blank slate in the public eye due to a lack of online presence and customer interactions.

Copy Examples

• •Elevate Your Artistry. Discover High Nails — Where superior quality and organic formulas meet. For the conscious technician who accepts no compromises.
• •Unleash vibrant, long-lasting color with our Signature Gel Polish. Formulated with an organic base, it delivers exceptional shine and chip-free wear for up to three weeks. Give your clients the high-end manicure they deserve.
• •High Nails was founded on a simple principle: to raise the standard of professional nail care. As a small business, we're dedicated to sourcing the finest organic ingredients to create products that are as safe as they are beautiful. We believe in quality, craftsmanship, and empowering nail artists to achieve their highest potential.
• •Trending Now: Flawless nudes with a touch of luxury. ✨ Our new 'Bare Minimum' collection offers a curated palette of organic, highly-pigmented shades perfect for any skin tone. Tap to shop the collection and elevate your nail game. #HighNails #OrganicNails #NailTechLife #LuxuryManicure
• •Reach a New High in Your Nail Services. 20% Off Your First Order.