Brand Tone

Authentic & Passionate, Quality-Conscious & Trustworthy, Friendly & Approachable, Eco-Conscious & Responsible

Brand Values

• •Craftsmanship: "Meticulously crafted wooden planters," "commitment to craftsmanship and attention to detail."
• •Quality: Use of "highest quality structural-grade timber," "premium wooden planters," ensuring planters are "built to withstand the elements."
• •Sustainability: "100% Sustainable Wood," "FSC registered timber," "eco-friendly finishes," "support responsible forestry practices," and "minimise waste."
• •Local Focus: "Handmade in the Highlands," "materials sourced from nearby businesses," "uplift our community."
• •Customer Satisfaction & Bespoke Service: "We work closely with our clients...to deliver bespoke designs." Positive reviews frequently mention good customer service and custom orders.

Best Practices

• •Always Emphasize "Handmade" and "Highland Origin": Consistently refer to the Scottish Highland roots and the handcrafted nature of the products to reinforce authenticity and unique selling propositions.
• •Spotlight Sustainability: Regularly mention the use of FSC certified, locally sourced, and sustainable wood to appeal to eco-conscious consumers and highlight brand responsibility.
• •Use Warm, Genuine Language: Maintain a friendly, passionate, and approachable tone in all communications, from website copy to social media replies. Avoid overly corporate or impersonal language.
• •Focus on Quality and Durability: Clearly communicate the robustness and longevity of the planters, using terms like "structural-grade timber," "built to withstand the elements," and "lasting beauty."
• •Show, Don't Just Tell, Through Visuals: Complement the copy with high-quality images and videos showcasing the planters in beautiful garden settings, the crafting process (if possible), and the natural beauty of the wood. User-generated content can also be very powerful here.

Social Perception

Positive Customer Experience, Reliable and Good Service, Appreciation for Craftsmanship

Copy Examples

• •Headline: Rooted in the Highlands. Crafted for Your Garden. Body: Discover planters built with passion, using sustainably sourced Scottish timber. Our handmade pieces aren't just durable; they're a piece of the Highlands for your home.
• •Social Media Post: From our Highland workshop to your beautiful garden! 🌿 Each planter is handcrafted with locally sourced, sustainable wood, built to last season after season. What will you plant in yours? #HighlandWood #HandmadeInTheHighlands #SustainableGardening
• •Product Description Snippet: Experience the enduring quality of Highland Wood. Our robust planters are made from the finest structural-grade timber, ensuring your garden sanctuary thrives for years to come. We’re proud to use FSC certified wood, because beauty and responsibility go hand-in-hand.
• •About Us Excerpt: It starts with a love for wood and a respect for the wild beauty of the Scottish Highlands. At Highland Wood, we pour that passion into every planter we create, using sustainable materials and time-honored skills. We're not just building planters; we're crafting lasting quality for your green spaces.
• •Email Subject: Bring Highland Craftsmanship to Your Garden Oasis Email Body Snippet: Looking for planters that are as sturdy as they are stunning? At Highland Wood, we handcraft each piece in the heart of the Highlands, using only the best sustainable timber. Create the garden you've always dreamed of, with quality you can trust.