Brand Tone

Authentic, Passionate, Artisanal, Crafted, Educational, Storytelling, Respectful, Conscious, Innovative, Modern, Warm, and Inviting

Brand Values

• •Sustainability & Environmental Responsibility
• •Authenticity & Scottish Provenance
• •Quality & Craftsmanship
• •Innovation & Reconnection
• •Community & Education

Best Practices

• •Embrace Authentic Storytelling: Share the genuine passion behind the brand – the rewilding journey, the discovery of botanicals, and the craft of distillation. Use narratives that connect the products to the Scottish landscape and its heritage.
• •Highlight Nature & Provenance: Consistently weave in the brand's deep connection to the Scottish wilderness, the Highland Boundary Fault, and the specific wild botanicals used. Use descriptive language that evokes the senses and paints a picture of this unique environment.
• •Emphasize Sustainable & Ethical Practices: Regularly communicate the commitment to rewilding, sustainable harvesting, and eco-friendly production. This is a key differentiator and resonates with conscious consumers.
• •Maintain an Artisanal & Quality-Focused Voice: Speak with authority about the craft, the unique distillation processes, and the careful development of flavours. Avoid overly casual or slang language, reflecting the premium nature of the products.
• •Be Inviting & Educational (but not Preachy): Encourage exploration and discovery. Share knowledge about the botanicals and the spirits in an engaging way, inviting consumers to learn and appreciate the unique offerings. The tone should be welcoming and share the joy of Scotland's natural bounty.

Social Perception

Unique, Innovative, High Quality, Flavourful, Ethical, Sustainable, Authentically Scottish, Passionate, and Knowledgeable

Copy Examples

• •Headline: Taste the Untamed. Discover Highland Boundary. Body: Journey into the heart of Scotland with every sip. Our botanical spirits are crafted from wild, hand-picked flora, capturing the true essence of the wilderness. Explore a new generation of flavour. #WildScottishSpirits #HighlandBoundary
• •Headline: Beyond Gin. Beyond Ordinary. Body: Forget what you know about spirits. Highland Boundary uses ancient distilling techniques and unique Scottish botanicals like Larch & Honeysuckle to create remarkable, wild-inspired tastes. Dare to explore? #TasteTheWild #ScottishCraft
• •Headline: Sustainably Sourced, Exceptionally Crafted. Body: At Highland Boundary, we don't just make spirits; we nurture nature. From rewilding our Perthshire farm to sustainably foraging every botanical, our commitment to the earth is as pure as our spirits. Drink responsibly, drink wild. #EcoSpirit #ScottishNature
• •Headline: The Spirit of the Scottish Wilderness, Bottled. Body: Each bottle of Highland Boundary is a testament to the rugged beauty and rich bounty of Scotland. Hand-picked Birch, Elderflower, and other native botanicals come together to create flavours as unique as the landscape itself. #HighlandFlavours #BotanicalSpirits
• •Headline: Reconnect with Nature, One Sip at a Time. Body: Our mission? To bring the forgotten flavours of Scotland's wild plants back to your glass. Highland Boundary spirits are an invitation to explore, appreciate, and protect the natural world. Join us in celebrating Scotland's wild heart. #WildernessInABottle #DrinkDifferent