Brand Tone

Energetic, youthful, optimistic, informal, friendly, inclusive, cool, modern, approachable, and aspirational, encouraging a lifestyle of adventure and connection.

Brand Values

• •Connection and Community
• •Positivity and Optimism
• •Adventure and Freedom
• •Authentic Local Identity
• •Effortless Style

Best Practices

• •Consistently use keywords like "vibe," "adventure," "explore," "community," and "good times" to reinforce the brand's core identity. The tone should always remain optimistic, friendly, and encouraging.
• •Frame products within a narrative, describing the experiences the apparel is made for—the weekend road trip, the sunset hike, the beach day with friends, to sell a lifestyle, not just a product.
• •End social media captions with engaging questions ("Where's your next adventure?", "Tag someone who gives you a high five feeling") to encourage interaction and build a sense of community.
• •Ensure all copy, from ad campaigns to customer service responses, reflects the brand's core value of spreading love and positivity. The language should be welcoming to everyone.
• •Subtly weave in local South African references, slang, and locations to strengthen the brand's identity and resonate with the target domestic market, highlighting its authenticity.

Social Perception

The brand is perceived as authentic, aesthetically pleasing, cool, and genuine. It is seen as aligned with the values it promotes, generating anticipation and excitement among its engaged audience.

Copy Examples

• •Built for bonfire stories and sunset chasing. Our new Summit Hoodie has officially landed. Crafted for comfort, designed for adventure. Who are you sharing the next vibe with? Tag your crew! 👇 #HighFiveVibe #WearTheVibe #LocalisLekker
• •Headline: More Than Apparel. It's a Vibe. Sub-headline: Locally designed in South Africa for good times and great adventures. Join the tribe.
• •Subject: It’s Go Time! 🚀 High Five is Officially LIVE.
• •High Five | Apparel for the adventure-driven. 🇿🇦 Spread good vibes. Share the love. Shop the launch collection now! 👇 [linktr.ee/highfivevibe]
• •Headline: Find Your Vibe. Body: Tired of the ordinary? So were we. High Five creates premium, comfortable apparel right here in South Africa for those who live for adventure and good company. From the coast to the city, our gear is made to move with you. Shop now and get 15% off your first order!