Brand Tone

Sophisticated & Elevated, Experiential, Knowledgeable & Passionate, Approachable Authority, Modern Rustic

Brand Values

• •Quality & Craftsmanship: Emphasis on high-quality materials for their smokers and wood chips.
• •Enhanced Experience: Providing tools and knowledge to elevate the home bar and cocktail enjoyment.
• •Innovation: Offering unique products that add a new dimension to cocktail making.
• •Community & Sharing: Encouraging the sharing of experiences, recipes, and enjoyment of smoked cocktails.
• •Sensory Pleasure: Appealing to sight, smell, and taste through the art of smoking drinks.

Best Practices

• •Focus on the experience, not just the product: Use evocative language that describes the aromas, flavors, and the ritual of smoking a cocktail. Words like unveil, transform, savor, aromatic, rich, velvety can be effective.
• •Maintain an educated yet accessible voice: Share knowledge and tips in a way that empowers the customer, whether they are a seasoned mixologist or a curious beginner. Avoid overly technical jargon without explanation.
• •Emphasize quality and craftsmanship: Subtly weave in references to the quality of materials (e.g., premium wood chips, durable smoker) to reinforce value.
• •Encourage engagement and community: Ask questions, invite users to share their creations and experiences, and use a welcoming, inclusive tone.
• •Visual-Verbal Harmony: Ensure the copy complements the sophisticated, modern-rustic aesthetic of the brand's visuals. The language should feel as curated and high-quality as the images and videos.

Social Perception

Positive, Innovative & Unique, Gift-Worthy, Engaging Hobby, The brand is perceived as a provider of tools for a niche but growing interest in craft cocktails at home.

Copy Examples

• •Unlock a new realm of flavor. Our Smoked Fashioned Kit transforms your favorite cocktails into multi-sensory masterpieces. Elevate your evening. #SmokedCocktails #HomeBar #CraftCocktails #MixologyMagic
• •Be the Host Who Wows: Discover the Secret to Unforgettable Smoked Cocktails.
• •Experience Cocktails. Reimagined. Introducing the art of cocktail smoking for the discerning palate. Explore Our Kits.
• •Beyond the Old Fashioned: 5 Surprising Drinks You Need to Try Smoked (and How to Do It).
• •(Visual: Quick cuts of smoke, cocktail being poured, someone savoring a drink) Don't just make a drink. Create an experience. Smoked Fashioned Co. Easy to use. Impossible to forget. Level up your cocktail game. Link in bio!