Brand Tone

Authoritative & Confident, Natural & Pure, Traditional & Ancestral, Results-Oriented & Empowering, Direct & Uncomplicated, Proudly American (primarily)

Brand Values

• •Health & Wellness
• •Purity & Quality
• •Tradition & Ancestral Wisdom
• •Transparency & Integrity
• •Strength & Vitality
• •Natural Solutions
• •Sustainability (mentioned)

Best Practices

• •Align All Platforms: Crucially, ensure all online presences (website, Instagram, TikTok, Facebook if created) reflect the *same* product line and brand messaging. The current CBD/beef organ discrepancy is damaging. Update the Instagram bio and content strategy immediately to focus on beef organ supplements.
• •Emphasize "Ancestral" and "Natural Purity": Consistently use keywords like "ancestral," "traditional," "whole food," "100% pure," "grass-fed," "American sourced," "additive-free" in all communications to reinforce core values.
• •Show, Don't Just Tell (Results & Lifestyle): Use testimonials (with permission) that highlight specific benefits. Visually, showcase a lifestyle of vitality, strength, and natural living that aligns with the brand's promise. If possible, leverage the Mitchell Hooper association visually.
• •Educate with Authority: Continue creating informative content (like the TikTok videos on food dyes or the website's FAQs) that explains the "why" behind ancestral nutrition and the benefits of organ meats, positioning the brand as a knowledgeable resource.
• •Maintain Transparency and Address Feedback: While aiming for a confident tone, it's vital to transparently address customer concerns and improve areas like customer service where negative feedback has occurred. This builds trust, which is essential for a health-focused brand. Be clear about sourcing (US vs. any Canadian links) to avoid confusion.

Social Perception

Positive Perception (among target audience), Negative Perception (due to customer service/product issues), Potential Confusion, Health-Conscious Consumers, Skepticism towards "Fake Food"

Copy Examples

• •Unlock Ancestral Strength. Fuel Your Body The Way Nature Intended. Tired of modern diets leaving you depleted? Higher Healths USA brings you the potent nutrition of 100% grass-fed American beef organs. Reclaim your energy, build real strength, and feel the difference that pure, ancestral food makes. No fillers, no nonsense – just nature’s most powerful multivitamin.
• •Real Food for Real Results. Higher Healths USA – Purely Powerful. Stop guessing about your health. Our beef organ supplements are sourced from local US farms, freeze-dried to preserve every vital nutrient. Inspired by elite strength, designed for your peak wellness. Experience the vitality our ancestors knew.
• •Ditch the Synthetics. Embrace True Nourishment. Your body deserves the best. Higher Healths USA delivers 100% pure beef organ capsules – free from GMOs, pesticides, hormones, and artificial additives. It’s time to fill the nutrient gaps and rediscover what feeling truly amazing means.
• •Nature's Blueprint for Optimal Health. Now in a Convenient Capsule. For centuries, organ meats were prized for their incredible nutritional power. Higher Healths makes it easy. Get your daily dose of essential vitamins and minerals from 100% grass-fed American beef organs. Boost your energy, support your immunity, and thrive.
• •Inspired by Strength. Rooted in Nature. Perfected for You. Partnering with champions like Mitchell Hooper, World's Strongest Man, we understand performance. Higher Healths USA brings you the foundational nutrition of beef organs, sourced from trusted American farms. Elevate your health, naturally.