Brand Tone

Promotional and urgent, yet accessible and aspirational. It is confident, reassuring, direct, and informative, focusing on building trust and encouraging immediate action.

Brand Values

• •Authenticity
• •Value for Money
• •Customer Trust and Satisfaction
• •Accessibility
• •Variety

Best Practices

• •Always Reinforce Authenticity: Where appropriate, consistently use phrases like "100% Original" or "Guaranteed Authentic" to build trust.
• •Create Urgency, But Keep it Classy: Use time-sensitive offers and low-stock alerts professionally, avoiding overly aggressive language.
• •Blend English and Arabic Naturally: Continue using English for brand names and universal terms, while using Arabic for conversational content to connect with local customers.
• •Highlight Value Beyond Price: Emphasize convenience, trust, and access to international brands in addition to discounts.
• •Maintain a Consistent Voice Across Platforms: Ensure the core values of authenticity and value are reflected uniformly across all channels, adapting tone slightly for each platform.

Social Perception

Perceived as a trustworthy source for original products, a go-to destination for good deals on international brands, and a reliable, established, and modern retailer that engages well with its audience.

Copy Examples

• •Your new signature scent has arrived. ✨ Get the 100% original Victoria's Secret Bombshell fragrance now and pay later with our easy payment plans. Tap the link in bio to shop before it's gone! #OriginalsOnly #HighEndBeauty #VSEgypt
• •MEGA SALE is ON! 🔥 Get up to 50% off on your favorite original brands like The Body Shop, U.S. Polo Assn., and more. Don't wait! Stock is limited and these deals won't last. Shop now and we'll deliver to your doorstep anywhere in Egypt. 埃及 [Egypt]
• •Headline: The Real Deal. The Best Price. Sub-headline: Shop 100% authentic international brands with confidence. Enjoy free shipping on orders over 2000 EGP. Call to Action: Shop Now
• •Packing another order for a happy customer! 💖 Seeing all your favorite original brands in one box. What would be in your dream order? Let us know! 👇 #HighEndEgypt #PackingOrders #Asli
• •Subject: Psst... Your Exclusive 24-Hour Offer Inside! Body Preview: Don't miss out on this limited-time deal for our High End family. Get an extra 10% off on all Tommy Hilfiger.