Brand Tone

Sophisticated yet Relaxed, Knowledgeable & Passionate, Community-Oriented & Social, Playful & Cultured

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Honesty
• •Experience & Discovery
• •Conviviality & Shared Enjoyment
• •Local Connection

Best Practices

• •Embrace "Sophisticatedly Relaxed": Ensure language is knowledgeable and appreciative of quality (e.g., when describing wines) but avoids being overly formal or pretentious. Use inviting and comfortable phrasing.
• •Highlight the Unique Blend: Consistently weave in the distinct elements of Highbury Library – natural wines, vinyl, and the local connection/story. This reinforces the unique brand identity.
• •Speak to the "Informed Enthusiast": Address an audience that appreciates quality, craft, and perhaps a bit of cultural savvy, without alienating newcomers. Brief explanations of terms like "natural wine" or "biodynamic" can be inclusive.
• •Foster Community and Conviviality: Use language that encourages sharing, gathering, and experience. Words like "discover together," "share with friends," "join our community" will resonate.
• •Maintain a Touch of Playfulness and Local Pride: Incorporate the story behind the name where relevant, and don't be afraid of a clever turn of phrase that reflects the cultured yet fun atmosphere (like "Read Between The Wines"). Use a warm, approachable, and sometimes witty voice.

Social Perception

Positive for those who know it, Niche Appeal, Potential for Name Confusion, Seen as a Destination

Copy Examples

• •Headline: Uncork the Unconventional. Explore Natural Wines at Highbury Library. Body: Tired of the same old sips? Discover a world of organic, biodynamic, and vibrant natural wines, curated with passion. Spin some vinyl, share a bottle, and find your new favourite. Visit us on Drayton Park. Tone: Intriguing, sophisticated, welcoming.
• •Headline: More Than Just a Wine Bar. It's a Highbury Institution. Body: Named with a nod to local lore, Highbury Library offers a unique collection of rare wines, craft beers, and a vinyl soundtrack chosen by you. Join us for good company and great pours. Tone: Proud, local, engaging.
• •Headline: Your Shelf for Tonight: A Rare Red or a Classic Record? Body: At Highbury Library, the only thing better than our selection of natural wines is our vinyl collection. Pick a record, pick a wine, and settle in. This is where good taste meets good times. Tone: Playful, cultured, relaxed.
• •Event Promotion: The Afterword: Read Between The Wines. Body: Join our monthly gathering for book and wine lovers. No set book, just good chat, exceptional natural wines, and fellow enthusiasts. Next social: [Date] at 7:30 pm. Tone: Community-focused, inviting, sophisticatedly casual.
• •Instagram Post: Wild thing, you make our hearts sing! 🍇🎶 This week’s ‘Wild Scale: 5’ natural wine is [Wine Name] - expect [brief flavour notes]. Paired perfectly with [Vinyl Album Suggestion]. Come explore. #HighburyLibrary #NaturalWine #VinylBar #LondonWine #Islington Tone: Enthusiastic, informative, trendy.