Brand Tone

Professional, encouraging, and supportive with a touch of sophistication. Emphasizes expertise and high standards while remaining approachable and client-focused.

Brand Values

• •Excellence and Expertise
• •Education and Empowerment
• •Client-Centricity and Trust
• •Quality and Professionalism
• •Natural Beauty Enhancement
• •Passion for the Craft

Best Practices

• •Focus on high-quality services and expertise.
• •Emphasize the training and empowerment provided to students.
• •Highlight client-centric approach and personalized consultations.
• •Promote the use of high-quality products and hygiene standards.
• •Convey passion for the beauty industry and client satisfaction.

Social Perception

Highbrow is perceived as a trusted, respected, and top-tier provider of beauty services and education. Known for quality, professionalism, and a supportive learning environment.

Copy Examples

• •"Highbrow Lash® & Academy: The Brand Of Specialists, dedicated to providing top-tier cosmetic tattoo services and certified training."
• •"Elevate your beauty career with our Diploma of Cosmetic Tattooing. Gain the skills and confidence to become a leading beauty professional."
• •"Experience the Highbrow difference: personalized consultations, meticulous attention to detail, and stunning, natural-looking results."
• •"We're passionate about enhancing your natural beauty and empowering you to feel your best. Book your appointment today!"
• •"Our online academy offers comprehensive training and ongoing support, ensuring your success in the beauty industry. Join our community of skilled artists!"