Brand Tone

educational, passionate, and premium

Brand Values

• •Tradition & History
• •Quality & Artisanship
• •Discovery & Innovation
• •National Pride

Best Practices

• •Always Educate, Never Assume: Start from the premise that your audience may not know what mead is. Weave educational tidbits into your copy naturally. For instance, instead of just "Try this mead," use "Try this mead, a fermented honey drink with ancient roots."
• •Emphasize the "Why": Don't just list features (gluten-free, artisanal); explain the benefits. "Gluten-free, so everyone can enjoy the celebration." "Artisanal, for a pure flavor you won't find in mass-produced drinks."
• •Use Evocative, Historical Language: Incorporate words that evoke history, mythology, and nature. Terms like "ancestral," "legendary," "nectar," "elixir," "golden," and "natural" reinforce the brand's core values.
• •Maintain a Premium Feel: Avoid overly casual slang or discount-focused language. Frame promotions as "exclusive offers" or "special releases." The visual presentation should always be clean and high-quality to match the premium tone of the text.
• •Segment Your Messaging: Tailor the copy to the platform and audience. On Instagram, focus on visually appealing posts with engaging stories and lifestyle content. For the website and press, use more detailed, informative language. For B2B communication, focus on the business benefits like menu differentiation and customer appeal.

Social Perception

Perceived as an intriguing novelty, a gourmet product, and an exclusive distributor in the Canary Islands market.

Copy Examples

• •Beyond Wine. Beyond Beer. Discover the Drink of the Gods. For centuries, it was the nectar of Vikings and kings. Now, the oldest fermented drink in history arrives in the Canary Islands. Explore our collection of artisanal, gluten-free meads and taste a piece of history. #HidromielCanarias #DrinkOfGods #Artisanal
• •Valhalla Ragnarök: An Intense Journey of Flavor. Crafted with forest honey and red fruits, Ragnarök is not just a mead; it's an experience. Its deep color and semi-sweet finish with notes of dried fruit make it the perfect companion for red meats and strong cheeses. Dare to unleash its power.
• •Your Weekend Plans Just Got an Upgrade. Looking for something different? Surprise your friends with the unique and refreshing taste of Zángana, a semi-sweet mead from the springs of Asturias. Perfect for a sunny afternoon or as the base for an unforgettable cocktail. Find out where to get it on our website. #Hidromiel #CanaryIslands #NewExperiences
• •A Gift That Tells a Story. This holiday season, give more than just a drink. Give a legend. Our curated mead packs are a journey through the best artisanal producers in Spain. From sweet and fruity to dry and complex, there's a story in every bottle. Order now for exclusive holiday offers.
• •Differentiate Your Menu. Captivate Your Customers. The modern diner seeks novelty and quality. Hidromiel Canarias offers a unique opportunity to expand your beverage menu with a versatile, high-margin artisanal product. Perfect for pairings, signature cocktails, and memorable culinary experiences. Contact us for a tasting and wholesale catalog.