Brand Tone

Helpful and Solution-Oriented, Enthusiastic and Passionate, Confident and Knowledgeable, Approachable and Friendly, Proudly American

Brand Values

• •Customer First, Always
• •Quality and Durability
• •Innovation and Problem-Solving
• •Ease of Use
• •Space Saving and Organization
• •Teamwork
• •Giving a F*ck
• •Authenticity

Best Practices

• •Prioritize the "Why": Always circle back to *why* HIDEit Mounts exists – to solve a problem and help people love their space. Frame copy around solutions and benefits (organization, protection, aesthetics) rather than just product features.
• •Speak Their Language (Customer-Centric): Use language that resonates with gamers, tech enthusiasts, and home organizers. Acknowledge their passion for their gear. Use terms like "battle station," "epic setup," "declutter," and "gear."
• •Maintain Enthusiasm and Positivity: Let the genuine passion for the products and the community shine through. Use exclamation points appropriately and words that convey excitement and satisfaction.
• •Be Confident, Not Arrogant: Highlight the quality, American-made aspect, and innovative designs with confidence, but always tie it back to customer benefit and the brand's commitment to them.
• •Encourage Interaction and Showcase Users: Actively solicit and feature user-generated content (#afterHIDEit). This reinforces the community aspect, provides social proof, and keeps the tone authentic and relatable.

Social Perception

Reliable and Trustworthy, Problem Solver, High Quality, Innovative, Community-Oriented, Good Customer Service

Copy Examples

• •Headline: Reclaim Your Space. Unleash Your Gear. Body: Tired of tangled wires and cluttered surfaces? HIDEit Mounts make it easy to create the clean, organized setup you’ve always dreamed of. Show off (or safely tuck away) your favorite tech and game in style. Built strong, designed smart.
• •Social Media Post (with image of a sleek gaming setup): Level up your battle station! 🔥 @[UserTag]’s incredible setup featuring our [Product Name] mount is pure goals. Get your gear off the desk and onto the wall for that clean, pro look. What are you mounting next? #afterHIDEit #GameSetup #TechOrganization
• •Product Description Snippet (for a new console mount): Got the new [Console Name]? We’ve got the mount! Expertly designed and rigorously tested, our [Console Name] Mount provides a secure, snug fit while ensuring optimal airflow. Easy to install, built to last – because your gear deserves the best. Made with passion in the USA.
• •Email Subject: ✨ That "Everything in its Place" Feeling? It's a Click Away! Body: Imagine a gaming den where every console is perfectly placed, a living room free of cable chaos, or a sports cave where your prized memorabilia takes center stage. With HIDEit Mounts, it’s not just a dream. It’s an easy DIY away! Discover solutions made by people who care, right here in the USA.
• •Ad Copy: Don't Just Play the Game. Master Your Space. HIDEit Mounts offers a rock-solid, space-saving solution for all your gaming consoles, controllers, and tech. Easy setup, ultimate peace of mind. See why thousands trust HIDEit.