Brand Tone

Artisanal & Authentic, Warm & Appreciative, Quality-Focused & Enduring, Understated & Elegant, Slightly Rustic & Natural

Brand Values

• •Craftsmanship
• •Quality Materials
• •Timeless Design
• •Sustainability (Implicit & Explicit)
• •Functionality & Beauty
• •Made in England

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., artisanal, warm, quality-focused), preferred vocabulary (e.g., "handcrafted," "genuine," "workshop," "timeless" vs. "cheap," "trendy"), and things to avoid (e.g., overly casual slang, aggressive sales language).
• •Focus on Storytelling: Share the "why" behind your products – the inspiration, the crafting process, the benefits of the materials. This reinforces authenticity and the value of craftsmanship. For Hide & Home, this means highlighting the workshop, the makers (if appropriate), and the journey of the materials.
• •Emphasize Quality and Durability: Consistently use language that conveys the longevity and superior nature of the materials and construction. Words like "enduring," "heirloom," "built to last," "full-grain leather," and "solid wood" reinforce this.
• •Maintain Visual & Verbal Cohesion: Ensure the tone of your copy aligns with your brand's visual identity. Hide & Home's clean, rustic, and high-quality imagery should be matched by equally refined, descriptive, and authentic language.
• •Be Authentic and Human: Let the passion for the craft shine through. Use "we" to refer to the brand, share behind-the-scenes content, and engage genuinely with your audience. Avoid overly corporate or impersonal language. This aligns with the "artisanal" and "warm" aspects of Hide & Home's tone.

Social Perception

Positive, Trusted, Aspirational yet Accessible, Appreciation for Handmade, Aesthetic Appeal

Copy Examples

• •Product Description (Leather Journal): "Capture your thoughts, sketches, and memories within the supple embrace of our handcrafted leather journal. Made in our English workshop from full-grain, vegetable-tanned leather, this journal is designed to age beautifully alongside your stories, becoming a truly personal treasure for years to come."
• •Social Media Post (New Product Launch - Wooden Coasters): "Introducing the newest additions to our homeware family – these solid oak coasters, lovingly handcrafted to protect your surfaces with understated elegance. Each piece tells the story of the woodgrain, bringing a touch of natural warmth to your coffee table. Discover the simple beauty of mindful craftsmanship."
• •Email Subject Line (Promotion): "Timeless Leather Goods, Crafted Just For You | A Gift From Our Workshop"
• •About Us Snippet: "At Hide & Home, we believe in the enduring beauty of handmade. From our small workshop in England, we pour our passion into every stitch and cut, creating timeless leather goods and homewares designed to be cherished for a lifetime. Quality materials, traditional skills, and a love for simple, functional design are at the heart of everything we do."
• •Call to Action (Website Banner): "Explore Artisan Quality. Discover Your Forever Pieces."