Brand Tone

Sophisticated & Elegant, Authentic & Natural, Passionate & Appreciative, Helpful & Customer-Oriented, Aspirational yet Accessible

Brand Values

• •Quality
• •Uniqueness
• •Ethical Sourcing
• •Customer Satisfaction
• •Passion for Design
• •Family Business Integrity

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (sophisticated, authentic, passionate, helpful, aspirational yet accessible) and values (quality, uniqueness, ethical sourcing, customer satisfaction, passion for design). Include examples of "do's and don'ts" for writing.
• •Focus on "Unique Luxury" and "Natural Beauty": Consistently weave in language that highlights the one-of-a-kind nature of the hides and the inherent elegance they bring to a space. Use evocative adjectives that appeal to a sense of touch and sight (e.g., "sumptuous," "silky," "lustrous," "striking patterns").
• •Emphasize Ethical Sourcing and Quality: Subtly remind customers of the brand's commitment to ethically sourced, high-grade materials. This builds trust and justifies the premium nature of the products.
• •Speak to Aspirations while Remaining Approachable: Use language that inspires customers to envision a more beautiful and stylish home, but maintain a friendly and helpful tone that invites questions and engagement, reflecting their family business nature.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, product descriptions, social media captions, email marketing, and customer service interactions is harmonious. Regularly review content to check for alignment with the established brand voice.

Social Perception

High-Quality Provider, Unique & Stylish Products, Trustworthy & Reliable, Aesthetic Appeal

Copy Examples

• •Indulge in the art of nature. Our ethically sourced Brazilian cowhide rug, with its unique brindle markings and sumptuously soft texture, is more than a floor covering—it's a timeless statement. Each hide is hand-selected, promising a one-of-a-kind masterpiece for your sanctuary. Discover the Hide & Chic difference.
• •Dreaming of a space that speaks volumes? Elevate your home with the unparalleled luxury of a Hide & Chic Interiors cowhide ottoman. Crafted for comfort, designed to inspire. Explore our curated collection and find the unique touch your interior deserves.
• •Just Arrived: A fresh collection of breathtaking cowhides, each with a story to tell. From dramatic dark tones to subtle, creamy hues, these natural wonders are waiting to transform your home. Be the first to explore these ethically sourced treasures from Hide & Chic Interiors.
• •At Hide & Chic Interiors, our family's passion lies in sourcing the world's most exquisite, ethically obtained cowhides. We believe every home deserves a touch of unique luxury, a piece that reflects individuality and timeless style. Let us help you create a space you'll adore.
• •What's the one interior element that instantly makes a room feel more luxurious to you? We believe a stunning, natural cowhide can work wonders! Share your thoughts below. ✨ #HideAndChicInteriors #LuxuryHomeDecor #InteriorInspo