Brand Tone

friendly, approachable, and community-oriented

Brand Values

• •Customer Focus
• •Trendiness and Style
• •Community
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone, and style. Include examples of "do's and don'ts" for a friendly and approachable voice. This ensures everyone creating content is on the same page.
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and humor to resonate with your target demographic while staying true to the brand's core friendliness.
• •Be Authentic and Relatable: Share behind-the-scenes glimpses, customer stories (with permission), and be open about the brand's journey. This builds trust and reinforces an approachable image.
• •Engage Actively and Positively: Respond to comments and messages promptly and with a consistently friendly and helpful tone, even when addressing concerns. This shows you value your community.
• •Consistency Across All Channels: Ensure the friendly and approachable tone is maintained across the website, all social media platforms, email newsletters, and any in-store communications. Regular audits can help maintain this consistency.

Social Perception

local, friendly spot for contemporary women's fashion

Copy Examples

• •Last chance to snag your faves! ✨ Our entire store is on sale – don't miss out on incredible deals before we say goodbye. Shop now and refresh your wardrobe one last time with Hidden Rose Boutique! #HiddenRoseBoutique #StoreClosingSale #FinalCall
• •We've loved being a part of your style story! ❤️ As we prepare to close our doors, we're giving you one last chance to grab those pieces you've been eyeing. Everything must go! Visit us in-store or online. #ThankYou #BoutiqueLove #SaleAlert
• •💖 Your support has meant the world to us! 💖 Help us clear our racks – amazing discounts on all clothing, accessories, and more. It's your final opportunity to shop Hidden Rose Boutique. #OwatonnaShopping #BoutiqueDeals #LastChanceFashion
• •Going, going, almost gone! 🛍️ Our store closing sale is in full swing. Find beautiful pieces at unbeatable prices. Thank you for all the memories and support! #FashionSteals #SupportLocal #HiddenRoseFinds
• •Don't let these beauties get away! Final markdowns on everything at Hidden Rose Boutique as we prepare to close. Shop your heart out and grab a piece of HRB before it's too late! #Sale #WomensFashion #LastCallDeals