Brand Tone

Loving & Caring, Approachable & Friendly

Brand Values

• •Love for Pets
• •Comfort & Support
• •Connection
• •Quality & Care

Best Practices

• •Incorporate the "Flora" origin story where appropriate.
• •Encourage user-generated content that tells the stories of their pets.
• •Focus on the emotional connection between pets and their owners.
• •Highlight the quality and care put into each product.
• •Showcase how PawHearth provides comfort and support during difficult times.

Social Perception

A Go-To for Memorializing Pets, Provider of Comfort, Trustworthy & Caring, Community-Oriented

Copy Examples

• •"It all started with Flora, a tiny, rain-soaked kitten who wandered into our lives and hearts."
• •"FLORA PAW ROVED" items, adding a touch of personality.
• •"Provide comfort, whether it's a cozy bed or a memorial keepsake."
• •"Custom pet memorial jewelry (necklaces, keychains)"
• •"Building a community of pet lovers."