Brand Tone

Authentic, Warm, and Quality-Driven Artisan

Brand Values

• •Quality Craftsmanship
• •Creating Atmosphere & Comfort
• •Local Pride & Authenticity
• •Customer Satisfaction
• •Natural & Conscious Choices (Implied)

Best Practices

• •Always Emphasize the "Handcrafted in Hico" Angle: This is a unique selling proposition (USP). Reinforce the small-batch, artisanal nature and the Texas origin in product descriptions, stories, and any marketing materials.
• •Use Warm and Evocative Sensory Language: Focus on describing not just the scent notes, but the *feeling* or *atmosphere* the scent creates (e.g., "cozy," "uplifting," "calming," "reminiscent of...").
• •Maintain Authenticity and Transparency: Continue to be open about ingredients (premium soy wax, quality oils) and the hand-pouring process. Avoid jargon or overly corporate speak. Let the passion for the craft shine through.
• •Speak Directly to the Customer's Desire for Comfort and a Beautiful Home: Frame products as solutions for creating a welcoming and pleasant living space. Use "you" and "your home" frequently.
• •Ensure Consistency Across All Touchpoints: Whether it's a product label, website copy, an email, or a (future) social media post, the voice should consistently reflect that warm, authentic, quality-driven artisan feel. Create a simple style guide with key phrases and "do/don't" examples.

Social Perception

Positive (among those who know it), Niche & Local Gem, Trustworthy, Limited Mainstream Awareness

Copy Examples

• •Headline for a new scent: "Introducing [Scent Name]: Hand-poured in Hico, Texas, this candle wraps your home in [describe key scent notes, e.g., 'the comforting embrace of warm vanilla and spiced apple']."
• •Social media post (if they had one) or email newsletter snippet: "From our small-batch studio in Hico to your home, experience the difference quality makes. Our [Product Type, e.g., 'Signature Soy Candles'] are crafted with premium fragrances to create moments you'll cherish."
• •Product description snippet: "Let the worries of the day melt away. Our [Scent Name] wax melts release a [describe character, e.g., 'serene and uplifting blend of lavender and chamomile'], meticulously blended for a long-lasting, true-to-scent experience."
• •About Us summary for a flyer or market stall: "Hico Candle Co. – Bringing warmth and beautiful aromas to your home, one hand-poured candle at a time. Crafted with passion in Hico, Texas."
• •Call to action on website: "Discover your new signature scent. Explore our collection of handcrafted soy candles and home fragrances, all made with love in Hico."