Brand Tone

Knowledgeable, Friendly, Community-Oriented, Inspiring, Trustworthy

Brand Values

• •Quality
• •Expertise & Education
• •Customer Focus & Success
• •Heritage & Tradition
• •Innovation & Adaptability
• •Community Engagement
• •Hard Work & Dedication

Best Practices

• •Emphasize Heritage and Trust: Regularly weave in mentions of their long history (since 1853) and multi-generational family ownership to reinforce trustworthiness and deep-rooted expertise.
• •Position the brand as a helpful guide.
• •Focus on Solutions and Inspiration: Frame products and services not just as items for sale, but as solutions for gardening challenges and inspiration for beautiful living spaces, aligning with their mission.
• •Highlight local events and traditions to strengthen the connection with the Long Island audience.
• •Showcase customer success stories and testimonials to demonstrate the value of their products and services.

Social Perception

Beloved Local Institution, Horticultural Authority, Family-Friendly Destination, High-Quality Provider, Community Pillar

Copy Examples

• •Welcome to Hicks Nurseries, Long Island's largest garden center and a family tradition since 1853. Let our experts guide you to the perfect plants and garden supplies.
• •Transform your outdoor space with our stunning selection of outdoor furniture. Find inspiration for your dream garden at Hicks Nurseries!
• •Join us for our annual Flower & Garden Show, a Long Island tradition! Experience breathtaking displays and expert gardening advice.
• •At Hicks Nurseries, we're dedicated to your gardening success. Explore our workshops and resources for expert tips and guidance.
• •From our family to yours, we wish you a happy and healthy gardening season! Visit Hicks Nurseries for the highest quality plants and exceptional service.