Brand Tone

Aspirational and Empowering

Brand Values

• •Uncompromising Quality
• •Expertise and Heritage
• •Customer Empowerment and Transformation
• •Variety and Accessibility
• •Customer-Centric Service

Best Practices

• •Lead with Empowerment: Frame your copy around the feeling the customer will get: confidence, beauty, and empowerment. Use active, inspiring language. Instead of "Our extensions are high-quality," say "Experience the confidence that comes with high-quality hair."
• •Anchor in Quality and Expertise: Always reinforce the core values. Mention "100% Remy human hair," your "20 years of experience," or that you are "trusted by professionals" to build credibility and justify the premium positioning.
• •Focus on the "Dream Hair" Promise: The concept of achieving "dream hair" is central to the brand. Use this phrase and related concepts ("hair goals," "perfect hair") consistently across all marketing channels to create a unified brand promise.
• •Show, Don't Just Tell: Leverage user-generated content and before-and-after visuals. Your copy should complement these visuals by telling the story of transformation. For example, caption a customer's photo with, "We love seeing you live out your hair dreams!"
• •Maintain a Consistent Voice Across Platforms: While the tone might adapt slightly (e.g., more playful on TikTok, more polished on the website), the core voice—aspirational, expert, and empowering—must remain the same. This ensures brand recognition and trust, no matter where the customer interacts with you.

Social Perception

Overwhelmingly positive, primarily due to product quality, fast shipping, and good value for money. Perceived as a reliable and high-end provider of hair extensions, trusted by consumers and professionals.

Copy Examples

• •Headline: Your Dream Hair Isn't Just a Dream. Body: Swipe to see the transformation. ✨ It’s more than just adding length or volume—it’s about unlocking a new level of confidence. Our 100% Remy human hair extensions are designed to blend seamlessly, move naturally, and empower you to be the star of your own life. Because you deserve it. #HickenbickHair #HairTransformation #LuxuryExtensions #Confidence
• •Headline: Stop Wishing for Great Hair. Start Wearing It. Body: Tired of waiting for your hair to grow? Achieve the length and volume you've always wanted in minutes. Hickenbick Hair offers premium, easy-to-use extensions trusted by over 4,000 salons. Experience the difference quality makes. Shop our collection now and discover your best hair day, every day.
• •Headline: The Salon-Quality Look, Effortlessly Yours. Body: Revolutionize your style with our professional-grade tape-in extensions. Crafted from the highest quality 100% Remy human hair, they provide a durable, tangle-free, and flawlessly natural finish that even your stylist would approve of. Give your hair the luxury treatment it deserves.
• •Caption: 30 seconds to total confidence! ✨ Watch how easy it is to get that instant volume with our clip-in extensions. Go from thin hair to dream hair, just like that. #HairGoals #ClipInExtensions #HickenbickHair #EasyHairstyle #HairHack
• •Subject: A Little Luxury for Your Hair Body: At Hickenbick Hair, we believe every day should be a good hair day. That's why we pour 20 years of expertise into creating the world's finest hair extensions. Made for the modern woman who demands quality and style, our extensions are your secret to enviable volume and shine. Ready for your transformation?