Brand Tone

Professional, Aspirational, Trustworthy, Trendy, Empowering, Helpful

Brand Values

• •Quality
• •Expertise & Experience
• •Customer Satisfaction
• •Variety & Choice
• •Accessibility & Transformation

Best Practices

• •Develop a Brand Voice Style Guide: Document the brand's tone (Professional, Aspirational, Trustworthy, with elements of Trendy, Empowering, Helpful), preferred vocabulary (e.g., "premium," "luxury," "Remy," "dream hair"), and a "do's and don'ts" list for language and style.
• •Prioritize "Quality" and "Expertise": Ensure that copy consistently reflects the high quality of the products (e.g., "100% Remy human hair," "meticulously processed") and the brand's heritage and knowledge in the hair industry.
• •Focus on Transformation and Aspiration: Use language that inspires customers and speaks to their desire for beautiful, confidence-boosting hair (e.g., "achieve your dream hair," "unlock your best look," "transform your style").
• •Be Customer-Centric and Supportive: While aspirational, ensure the tone is also approachable and helpful. Provide clear information, answer questions proactively in FAQs or blog posts, and highlight customer support.
• •Maintain Consistency Across Platforms, Adapt for Nuance: While the core tone remains consistent, adapt the delivery for each platform. For example, TikTok can be more playful and trend-driven within the overarching aspirational and quality-focused framework, while the website remains more formally professional and informative. Review content regularly to ensure alignment.

Social Perception

Customers generally perceive Hickenbick Hair as a provider of high-quality hair extensions that look natural and are durable. They are seen as a reliable source with a wide selection and efficient service. The association with professional hairdressers and influencers lends credibility. The brand is associated with achieving beautiful, voluminous, and often glamorous hairstyles, as seen in their marketing and social media.

Copy Examples

• •Instagram Post (Image of a stunning hair transformation): "Unlock the secret to luxurious volume and flawless length. Our 100% Remy human hair extensions are crafted for a seamlessly natural look. Experience the Hickenbick difference. #HickenbickHair #LuxuryExtensions #HairTransformation #RemyHair #DreamHair"
• •Website Banner: "Invest in Your Crown: Discover Premium Hair Extensions. Backed by 20 years of expertise and the trust of over 4,000 salons. Shop quality, shop Hickenbick."
• •TikTok Video Intro (Quick tutorial): "Want this look? ✨ Achieve instant glamour with our easy-to-use clip-in extensions! Real Remy hair, unbelievable results. Tap to learn how! #HairGoals #HickenbickExtensions #QuickStyle #DIYHair"
• •Facebook Ad: "Tired of waiting for your hair to grow? Hickenbick Hair offers the largest selection of premium Remy extensions in Europe. Fast shipping, expert advice, and your dream hair are just a click away. Visit our shop!"
• •Product Description Snippet (for Tape-In Extensions): "Experience enduring beauty with our professional-grade Tape-In Extensions. Made from the finest 100% Remy human hair, they offer a discreet, comfortable, and long-lasting solution for added volume and length. Trusted by stylists worldwide."