Brand Tone

Friendly and Approachable, Positive and Uplifting, Youthful and Trendy, Informative and Helpful, Authentic and Relatable

Brand Values

• •Simplicity
• •Vegan and Cruelty-Free
• •Affordable Luxury/Quality at Fair Prices
• •Authenticity and 'Unfake Beauty'
• •Customer-Centric
• •Sustainability
• •Joy and Wellbeing

Best Practices

• •Embrace 'Friendly & Uplifting': Always communicate in a warm, positive, and encouraging manner. Use exclamation points and emojis where appropriate (especially on social media) to convey enthusiasm.
• •Keep it 'Simple & Clear': Avoid overly technical jargon. Explain product benefits and usage in a straightforward, easy-to-understand way, reflecting the 'Beauty, simplified' ethos.
• •Stay 'Authentic & Relatable': Share user-generated content, behind-the-scenes glimpses (if appropriate), and continue to lean into the founders' story and the 'Unfake Beauty' message. Acknowledge imperfections and focus on real-world usability.
• •Be 'Youthful & Aware' (but inclusive): While appealing to a younger demographic, ensure the language remains inclusive. Stay updated on relevant social media trends but integrate them authentically rather than forcing them.
• •Consistently Highlight 'Core Values': Regularly weave in mentions of vegan, cruelty-free, affordable quality, and the joy of beauty into product descriptions, social posts, and campaigns. This reinforces what Hickap stands for.

Social Perception

Vibrant, forward-thinking, playful, smart, and purpose-driven, with emphasis on product quality, vegan and cruelty-free stance, and affordability.

Copy Examples

• •✨ Beauty just got even simpler! ✨ Meet our new [Product Name] – your secret weapon for [Benefit 1] and [Benefit 2]. Effortless application, stunning results, and always 100% vegan & cruelty-free. Because you deserve to glow, your way. #Hickap #BeautySimplified #VeganBeauty #[ProductName]
• •Your Hickap Faves + A Little Treat Just For You! 😉 Hey gorgeous! Ready to refresh your routine? Stock up on your Hickap essentials or discover something new. We believe in beauty that feels good, inside and out. That’s why all our products are packed with love, not nasties. Shop now and enjoy [Offer]!
• •GRWM ft. our Wonder Stick! ✨ Effortless contour & glow in seconds. So easy, so blendable, SO Hickap! 😉 What look should we try next? #HickapHacks #EasyMakeup #VeganAF #GetReadyWithMe
• •Unfake Beauty. Real Results. Discover Hickap: High-performance, vegan, and always kind to your skin & our planet. Beauty shouldn't be complicated. It should be you.
• •Tired of beauty routines that feel like a chore? 😩 Hickap is here to change that! We create easy-to-use, effective skincare and makeup that brings joy back to getting ready. 🌿 100% Vegan & Cruelty-Free. Simplify your beauty, amplify your confidence. Shop Hickap today!