Tono de Marca

warm, caring, and supportive

Valores de Marca

• •Sustainability
• •Quality and Style
• •Community Support
• •Local Production

Mejores Prácticas

• •Embrace the "By Mothers, For Mothers" Ethos: Every piece of copy should feel like it's coming from a supportive and understanding friend who has been there. Use "we" and "us" to foster a sense of community.
• •Lead with Warmth and Empathy: Acknowledge the joys and challenges of parenthood. Use gentle, encouraging, and positive language.
• •Weave in Sustainability Naturally: Instead of just stating facts, connect the eco-friendly aspects of the brand to the future of the children who wear their clothes.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the clean, soft, and joyful visual identity of the brand is matched by light, airy, and positive copy.
• •Tell Stories: Share the stories behind the products, the local artisans who make them, and the mothers and children who love them. Storytelling will bring the brand's values to life and create a deeper connection with the audience.

Percepción Social

The general perception of Hiccups & Buttercups is highly positive. They are seen as a trustworthy and stylish brand for parents. The award from MEA Markets indicates a strong and reputable standing in the local business community. Customer reviews and mentions, though not abundant in the provided search results, point towards satisfaction with product quality and design. The brand's clear commitment to sustainability is also likely a significant factor in its positive perception among environmentally-conscious consumers.

Ejemplos de Copy

• •Sun-kissed days and happy wiggles. Our new collection of linen rompers is here to make every moment a little softer and a lot more stylish. Made with love, right here in the UAE, for your little sunshine.
• •Dress your little one in love and purpose. With every Hiccups & Buttercups purchase, you're not just choosing sustainable style; you're helping us plant trees and clean our oceans. Style that feels good, inside and out.
• •Close, comfortable, and cherished moments. Our linen baby slings are designed to keep your little one near while you navigate the beautiful chaos of parenthood. Because some of the best memories are made heart to heart.
• •That afternoon glow. ✨ There’s nothing better than these quiet moments in between the wonderful hiccups of the day. #HiccupsAndButtercups #MotherhoodMoments #MadeInUAE
• •Parenting is a journey of a million little steps (and a few stumbles!). Our latest blog post is live, sharing tips for [topic]. We're in this together. #ParentingSupport #NotesForOurLovelies