Brand Tone

The brand's tone is a unique blend of "devoutly irreverent," knowledgeable, and reassuring.

Brand Values

• •Innovation for Practicality
• •Safety Above All
• •Hassle-Free Customer Service
• •Lifetime Guarantee
• •Giving Back

Best Practices

• •Lead with the Problem, Sell the Solution
• •Balance "Irreverent" with "Reassuring"
• •Hammer Home the Guarantee
• •Speak Like an Engineer (But for a Parent Audience)
• •Maintain a Consistent Voice Across All Channels

Social Perception

The brand generally enjoys positive perception with customers praising portability, durability, convenience, lifetime warranty, and responsive customer service. However, some products have received criticism regarding quality, and a significant safety warning from the CPSC for a playard mattress model contradicts the brand's safety value.

Copy Examples

• •Still fighting with that 20-pound plastic throne? There's a better way. The OmniBoost sets up in seconds, weighs less than your toddler's toy collection, and comes with a dishwasher-safe tray. Reclaim your sanity. And your trunk space. #hiccapop #ParentingHacks #TravelBooster
• •Sleep, Anywhere. No Engineering Degree Required. Forget confusing poles and mattresses as hard as the floor. The hiccapop inflatable toddler bed inflates in 30 seconds, providing a comfy, secure spot for your little one to crash. Featuring 4-bumper protection and our signature tough-as-nails vinyl, it's built to withstand pillow forts and dream-fueled wiggles. Backed by our lifetime guarantee, because life happens.
• •Cold wipe freak-outs are officially cancelled.
• •Built by Engineers. Approved by Toddlers. Guaranteed for Life. Innovative baby gear that makes parenting just a little bit easier. Free 2-day shipping on orders over $50.
• •Your car is not a storage unit. Pack smarter, not harder. The hiccapop UberBoost is the inflatable car seat that fits in a backpack. Perfect for taxis, travel, and reclaiming your back seat from bulky plastic. Safety and convenience have finally met. #UberBoost #FamilyTravel