Brand Tone

helpful, simple, and product-focused

Brand Values

• •Support for Motherhood
• •Functionality and Versatility
• •Accessibility

Best Practices

• •Prioritize Transparency: Address issues head-on. Create an "About Us" page that tells a story, even a simple one. In all copy, be transparent about shipping times and return policies. A tone of honesty is the first step to rebuilding trust.
• •Be Empathetic, Not Just Functional: Shift from a purely product-focused tone to one that acknowledges the emotional and physical challenges of motherhood. Use words like "we understand," "support," and "comfort" to show empathy.
• •Create a Unified Voice: Ensure the tone is consistent across the website, product descriptions, email communications, and social media. The helpful, reassuring voice should be present at every customer touchpoint.
• •Engage in Two-Way Conversation: Use social media for more than just posting ads. Ask questions, respond to comments (both positive and negative) professionally and helpfully, and create a space for conversation. This demonstrates that the brand is listening and values its customers.
• •Let Customer Stories (Eventually) Shape the Narrative: Once customer service and fulfillment issues are resolved, actively encourage and showcase positive reviews and user-generated content. A brand that is "loved by moms" is far more powerful than one that simply "sells to moms." The tone will naturally become more authentic and trusted as real customer voices are incorporated.

Social Perception

The social perception of Hi Buy Mama is largely negative. The brand is often labeled as untrustworthy by reviewers due to significant problems with order fulfillment and communication, perceived more as an unreliable online retailer than a supportive partner for mothers.

Copy Examples

• •We Know the Juggle is Real. Our Support Pillow is Here to Help. Motherhood is a marathon, not a sprint. For those moments when you need an extra pair of hands, our versatile nursing pillow provides comfort and support for both you and your baby. Let us handle the comfort, so you can focus on the cuddles.
• •The Comfort You Expect, The Service You Deserve. From the moment you browse our store to the day your package arrives, we're committed to a worry-free experience. Our best-selling baby lounger is ready to ship, bringing a little more peace and comfort right to your doorstep. Your trust is our top priority.
• •One Pillow, Endless Moments of Comfort. Nursing, lounging, tummy time, and support—our multifunctional pillow does it all. Designed by moms, for moms, we understand that quality and dependability are non-negotiable. See why thousands of mothers call this their must-have baby item.
• •Join the Mama Community That Puts You First. Hi Buy Mama is more than a store; we're a community dedicated to supporting you through every step of your motherhood journey. Have a question? Our customer care team is here to help. Looking for advice? Our products are designed to make life simpler. Welcome to the family.
• •Simple Comfort. Happy Baby. Our ergonomic baby nursing pillow is designed for one simple reason: to make feeding time more comfortable and bonding time more beautiful. Made with soft, baby-safe materials, it's the practical choice for a peaceful experience.