Brand Tone

Accessible and Friendly, Enthusiastic and Fun-loving, Value-driven and Practical, Modern and Evolving

Brand Values

• •Accessibility
• •Value
• •Enjoyment & Freedom
• •Innovation (Practical)
• •Customer Support
• •Safety & Reliability (Aspired)

Best Practices

• •Focus on "Joyful Commuting": Always circle back to the idea that Hiboy makes daily travel and recreation more enjoyable and less of a chore. Use words that evoke positive emotions like "fun," "freedom," "explore," "adventure," "smooth," "effortless."
• •Emphasize Value Transparently: Clearly communicate the benefits users get for the price. Highlight key features that offer practicality and performance without overstating capabilities. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Keep it Friendly and Approachable: Use a conversational and welcoming tone. Address the audience directly (e.g., "you," "your"). Make information easy to digest, especially for those new to electric mobility.
• •Show, Don't Just Tell, the "Modern" Aspect: Instead of just saying "modern," highlight specific features like app integration, folding mechanisms, or design aesthetics that reflect this. Use visuals in social media and ads that showcase sleek designs in contemporary settings.
• •Be Solution-Oriented and Supportive: Frame products as solutions to common commuting or recreational needs. Reinforce the availability of customer support and community, making potential buyers feel confident in their purchase.

Social Perception

Good Value for Money, Entry-Level to Mid-Range Choice, Responsive Customer Service, Mixed Durability/Quality, Innovative and Fun, Growing Brand

Copy Examples

• •Headline: Rediscover Your Commute. Ride Hiboy. Body: Tired of traffic? Make your journey the best part of your day with Hiboy electric scooters and e-bikes. Fun, affordable, and ready for your city adventure. (Focus: Enjoyment, Value, Practicality)
• •Headline: Your City. Your Speed. Your Hiboy. Body: Zip past the gridlock and enjoy the freedom of the open path. Hiboy offers the perfect blend of power, range, and value to transform your daily travel. Explore more, spend less. (Focus: Freedom, Value, Performance)
• •Headline: Smart, Sleek, and Seriously Fun. That's Hiboy. Body: Get where you need to go with style and a smile. Our electric scooters and bikes are packed with features to make every ride smooth, safe, and exciting. Join the Hiboy community and electrify your life! (Focus: Modern, Enjoyment, Community)
• •Headline: Adventure Awaits. Your Wallet Will Thank You. Body: Why choose between quality and price? Hiboy delivers reliable electric rides that are built for exploration without breaking the bank. From daily commutes to weekend trails, start your next adventure with us. (Focus: Value, Adventure, Reliability)
• •Headline: Effortless Commutes, Endless Fun. Body: Experience the joy of electric! Hiboy e-scooters and e-bikes make navigating your world easier and more enjoyable. With user-friendly designs and supportive customer service, we're here to get you moving. (Focus: Ease of Use, Enjoyment, Support)