Brand Tone

Authentic & Cultural, Modern & Innovative, Welcoming & Friendly, Quality-Focused & Curated, Playful & Engaging

Brand Values

• •Authenticity
• •Quality
• •Culture & Hospitality
• •Innovation & Adaptation ("Kaizen")
• •Community & Connection

Best Practices

• •Embrace "Omotenashi": Ensure all customer interactions, from website copy to in-store service and social media replies, are infused with a sense of genuine Japanese hospitality – respectful, attentive, and anticipating needs.
• •Highlight Authenticity & Quality Consistently: Whether describing a simple snack or a high-end knife, emphasize its authentic Japanese origin, craftsmanship, or premium quality. Use specific details where possible.
• •Balance Tradition with Modernity: While celebrating traditional Japanese culture, also weave in the "Future" aspect by talking about innovation, new arrivals, and how the brand adapts to modern tastes and needs.
• •Use Evocative, Sensory Language: Describe the tastes, textures, and aesthetics of Japan. Words like "vibrant," "artisanal," "delicate," "umami," and "crisp" can bring the products to life, aligning with the "Haiku" name's poetic nature.
• •Maintain Visual Cohesion: Ensure that all visual content (website, social media, in-store displays) reflects the clean, aesthetic, and culturally rich appeal that customers associate with the brand. This reinforces the quality and curated nature of Haiku Future.

Social Perception

Positive & Highly-Rated, Authentic Japanese Destination, Aesthetic & Trendy, Specialty & Gourmet, "Treasure Trove"

Copy Examples

• •Headline: Experience Authentic Japan, Right Here in Camberwell. Body: Welcome to Haiku Future, your portal to the vibrant tastes and culture of Japan. From essential pantry staples to gourmet delicacies and unique gifts, discover the spirit of 'Omotenashi' with every visit. What Japanese treasure will you find today? #HaikuFuture #JapaneseGroceryMelbourne #AuthenticJapan
• •Headline: Elevate Your Culinary Creations with Haiku Future. Body: Unleash your inner chef with our curated selection of premium Japanese ingredients, handcrafted knives, and artisanal sauces. At Haiku Future, we bring you the quality and innovation to transform your meals. Explore the future of flavor. #JapaneseCooking #GourmetGrocer #MelbourneFoodie
• •Headline: More Than a Store, It's a Taste of Tokyo. Body: Step into Haiku Future and immerse yourself in a genuine Japanese konbini experience. Fresh bento, onigirazu, unique snacks, and that hard-to-find ingredient – we’re bringing the best of Japan to your doorstep. #KonbiniMelbourne #HaikuCafe #JapaneseCulture
• •Headline: The Art of Japanese Gifting, Found at Haiku Future. Body: Searching for a unique present? Discover our range of artisanal teas, specialty sake, handcrafted ceramics, and beautifully packaged Japanese treats. Give the gift of culture and quality with Haiku Future. #JapaneseGifts #ShopLocalMelbourne #CamberwellShopping
• •Headline: Join Us in the Future of Japanese Groceries. Body: At Haiku Future, "Future" isn't just in our name – it's our commitment to Kaizen, continuous improvement, and bringing you the most innovative and authentic Japanese products. Taste the tradition, embrace the future. #HaikuFuture #Kaizen #JapaneseInnovation #MelbourneStore