Brand Tone

Empowering, confident, and energetic

Brand Values

• •Empowerment: Encouraging women to feel confident and strong.
• •Body Positivity/Inclusivity: Showcasing diverse body types (though this could be further emphasized) and focusing on how the apparel makes one feel.
• •Active Lifestyle: Promoting movement and health.
• •Quality and Comfort: Implied by the focus on activewear and the desire to provide a good customer experience.
• •Style: Presenting products that are not only functional but also fashionable.

Best Practices

• •Use Strong Verbs and Positive Language: Focus on words that inspire action and confidence (e.g., "unleash," "empower," "celebrate," "elevate," "unstoppable").
• •Speak Directly to Your Audience: Use "you" and "your" to create a personal connection. Make them feel seen and understood.
• •Highlight Benefits, Not Just Features: Explain how the products will make the customer *feel* (e.g., confident, comfortable, supported, stylish) rather than just listing material or design specs.
• •Maintain Authenticity: Be genuine in your messaging about body positivity and empowerment. Avoid language that could be perceived as promoting unrealistic body standards.
• •Keep it Energetic and Engaging: Especially on social media, use an upbeat and conversational tone. Ask questions to encourage interaction. Ensure consistency across all platforms, from website copy to social media captions and ad campaigns.

Social Perception

The direct social perception of Aura Efit is still developing due to its relatively new online presence under this name and limited independent reviews found in this search. However, the general perception of brands in the activewear and shapewear space is increasingly tied to their authenticity in promoting inclusivity and body positivity.

Copy Examples

• •Headline for a new collection: "Unleash Your Aura. New activewear designed to move with you and empower every step."
• •Instagram caption: "Sweat, smile, repeat. Feeling unstoppable in our latest [Product Name]. What’s your favorite way to move? #AuraEfit #ActiveLifestyle #ConfidentYou"
• •Product description excerpt (for shapewear): "More than just shapewear, it’s a confidence boost. Our [Product Name] smooths and supports, so you can step out feeling amazing in your favorite outfits. Embrace your curves, celebrate your strength."
• •Email subject line: "Ready to Elevate Your Workout? ✨ Your Aura Awaits!"
• •TikTok video text overlay: "POV: You just found activewear that feels as good as it looks. #AuraEfit #FitnessJourney #BodyPositive"