Tono de Marca

Elegant & Refined, Accessible & Practical, Trustworthy & Expert-driven, Contemporary

Valores de Marca

• •Quality Craftsmanship
• •Durability & Longevity
• •Everyday Elegance
• •Expertise & Passion

Mejores Prácticas

• •Use terms like 'handcrafted,' 'artisan,' 'quality,' alongside 'durable,' 'everyday,' 'tarnish-resistant.'
• •Let the quality of the product and the thoughtful descriptions speak to this.
• •Emphasize the blend of craftsmanship and modern brand vision.
• •Highlight both the elegant and practical aspects of the jewelry.
• •Showcase the expertise of Ayrton and Lexi in their respective fields.

Percepción Social

A brand that is seen as sophisticated yet approachable, offering high-quality jewelry suitable for both special occasions and everyday wear, backed by expert craftsmanship and modern marketing.

Ejemplos de Copy

• •9ct gold, 18K gold-plated, and sterling silver jewellery designed for elegance, durability, and effortless everyday wear.
• •Tarnish-resistant and perfect for everyday wear.
• •Built for beauty, designed for life.
• •Discover the difference dedication makes.
• •Fine jewellery accessible for daily use, combining style with practicality.