Brand Tone

friendly, caring, and community-focused

Brand Values

• •Quality and Craftsmanship
• •Customer Safety
• •Community Building
• •Affordability and Value

Best Practices

• •Maintain the "Mama-Owned" Voice: Always write copy that feels personal and genuine. Use "we" and "our" to foster a sense of a small, dedicated team. Sharing behind-the-scenes content can further strengthen this connection.
• •Prioritize Community Engagement: Continue asking questions in captions and responding to comments. Feature user-generated content regularly and tag the parents, making them feel like a valued part of the brand story.
• •Highlight Core Values in Copy: Regularly incorporate keywords that reflect your values, such as "handmade with love," "crafted with care," "safe for your little ones," and "community-chosen."
• •Create a Sense of Urgency and Exclusivity: Use terms like "Limited Edition," "Small Batch," "VIP Exclusive," and "Last Chance" to encourage prompt purchases, especially for new product drops and sales.
• •Ensure Consistency Across Platforms: While the tone can be slightly more exclusive in the VIP group, the core brand voice—friendly, caring, and quality-focused—should remain consistent across the website, Instagram, and Facebook to build a strong, recognizable brand identity.

Social Perception

The brand is perceived as a trusted, small business within a niche community of parents. The use of user-generated content on Instagram points to a happy and satisfied customer base willing to share their experiences publicly. The exclusivity of the VIP Facebook group likely enhances this positive perception, making members feel valued and creating a sense of belonging. The overall sentiment is positive, with an appreciation for the product quality and the personal touch of the brand.

Copy Examples

• •Sunshine and smiles are here! ☀️ Our new Summer Splash collection has officially dropped! Each bow is handmade with love to add the perfect pop of color to your little one's adventures. Which one is your favorite? Let us know below! #HHBowtique #HandmadeBows #SummerVibes
• •VIPs, you get first dibs! ✨ Our highly-anticipated Sequin Soirée collection is now LIVE exclusively for this group for the next 24 hours. Thank you for being such an amazing community! Grab yours before they go public. Happy shopping! #HHBowtiqueVIPS #ExclusiveAccess #NewCollection
• •Handmade with love, for your little love. Adorable and affordable accessories for every occasion. Free shipping on all orders over $40!
• •From one mama to another, we know it's the little things that make the biggest memories. Our limited edition 'Mother's Day Bouquet' collection is the perfect way to celebrate. Shop now for a touch of handmade charm.
• •Find the perfect finishing touch for every outfit. Our handmade bows are crafted with care and designed to stay put, from playtime to picture day. Discover our solids, patterns, and sparkles. #BabyBows #ToddlerFashion #HandmadeWithCare #HHBowtique