Brand Tone

Neutral and informative, with a focus on clarity and distinction.

Brand Values

• •Clarity
• •Distinction
• •Transparency
• •Customer Education
• •Online Focus

Best Practices

• •Prioritize unique naming conventions to differentiate the brand from competitors.
• •Develop a distinct brand voice that resonates with the target audience to foster recognition and loyalty.
• •Craft messaging that emphasizes the online-only model's unique advantages, such as convenience and wider accessibility.
• •Actively monitor and manage online mentions to address any confusion with similarly named businesses.
• •Use targeted SEO strategies to ensure the brand's website ranks higher for relevant keywords and search terms.

Social Perception

Potential confusion with other similarly named businesses. Requires clarification and differentiation.

Copy Examples

• •"Due to the generic nature of the name 'BStore,' we are committed to clarifying our unique online offerings."
• •"To avoid confusion with other similarly named businesses, please note that Lojam BStore operates exclusively online."
• •"We understand the challenges posed by a common name and are working to enhance our brand identity through distinct messaging."
• •"Lojam BStore is not affiliated with any physical stores or fashion retailers using similar names."
• •"Our focus is on providing a seamless online shopping experience, separate from other 'BStore' entities."