Brand Tone

professional, trustworthy, historically-grounded, passion for diving and adventure

Brand Values

• •Heritage and Authenticity
• •Quality and Durability
• •Accessibility/Value
• •French Assembly/Craftsmanship
• •Functionality and Legibility

Best Practices

• •Emphasize Heritage: Consistently weave in the story of HGP's origins as a Parisian dive shop and its connection to French diving history.
• •Highlight French Assembly & Quality: Regularly mention that the watches are "Assembled in France" and detail the quality components used (sapphire crystal, Seiko movements, Monnin cases where applicable).
• •Use Confident & Informative Language: Maintain a professional and knowledgeable tone, clearly explaining technical features and benefits without being overly jargonistic.
• •Evoke Adventure & Reliability: Use evocative language that speaks to the spirit of diving and exploration, emphasizing the watches' robustness and dependability.
• •Maintain Visual Consistency: Ensure that the visual elements used alongside copy (photography, website design) also reflect the brand's heritage, quality, and adventurous spirit.

Social Perception

Positive customer reviews, appreciation for heritage, seen as a solid microbrand, value proposition, specific model appreciation.

Copy Examples

• •HGP: Reviving a Legacy of French Diving. Own a piece of history, engineered for today's adventurer. Discover our 200M dive watches, assembled in France.
• •The Spirit of the Frogmen, Reborn. HGP watches carry the soul of Parisian diving pioneers. Robust, reliable, and ready for your next deep dive. Explore the collection.
• •Classic Design, Modern Performance. Featuring the iconic Monnin case and powered by trusted Seiko movements, HGP delivers timeless style and unwavering durability. Experience French-assembled quality.
• •Beyond the Surface: HGP Dive Watches. Engineered for legibility and built to withstand the pressure. Your dependable companion for every underwater exploration.
• •Own Your Depths. HGP Watches – The authentic French diver, blending vintage inspiration with contemporary craftsmanship for exceptional value.