Brand Tone

Inspiring and Aspirational, Elegant and Sophisticated, Friendly and Approachable, Focused on Well-being and Coziness ("Aconchego"), Modern

Brand Values

• •Home as a Sanctuary
• •Attention to Detail
• •Aesthetics and Beauty
• •Quality
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., elegant, inspiring, friendly), approved vocabulary, and things to avoid. Share this with anyone creating content.
• •Always Emphasize "Home as a Refuge": This is a core concept for Lunna. Weave this idea into product descriptions, social media posts, and all communications to reinforce the brand's central promise.
• •Use Evocative and Sensory Language: Words like "enchant," "transform," "serene," "cozy," "radiant," and "sophisticated" can help create the desired aspirational and well-being-focused feel.
• •Maintain Visual and Textual Harmony: Ensure the copy on social media and the website complements the elegant and modern visual style. The language should feel as curated as the product images.
• •Engage Authentically: When interacting with customers (e.g., in Instagram comments or emails), maintain the friendly yet sophisticated tone. Personalize where possible and always aim to be helpful and inspiring.

Social Perception

Positive (based on Instagram), Aesthetic Appeal, Inspirational, Limited Broader Visibility (in search results)

Copy Examples

• •✨ Details that transform, moments that enchant. ✨ Discover our new collection of ceramic vases and bring a fresh wave of elegance and personality to your favorite corner. Because your home is your refuge, and every detail counts. Link in bio to explore! #LunnaHomeDecor #NewCollection #HomeSanctuary #ElegantDecor #DetailsMatter
• •Your Home, Your Story, Your Refuge. ✨ At Lunna Home Decor, we believe in the power of a beautifully curated space to bring peace and joy. Discover pieces that speak to your soul and transform your house into a haven of well-being. Shop now and feel the difference.
• •Hello [Customer Name], As the seasons change, so can the feeling of your home. Infuse warmth and sophisticated charm into every room with our curated Autumn Collection. From cozy throws to ambient lighting, find everything you need to make your home even more inviting. Enjoy 15% off selected items this week only! Warmly, The Lunna Home Decor Team
• •Dreaming of a home that truly reflects you? 🏡💖 Lunna Home Decor offers unique and inspiring pieces to help you craft a space that’s both stylish and a sanctuary. From statement decor to subtle accents, find the details that make all the difference. Visit us online and start your home's transformation today! [Link]
• •Create an oasis of calm with our SereneMist Ultrasonic Diffuser. Designed not just to beautify your space with its minimalist elegance, but to fill your home with soothing aromas that promote relaxation and well-being. Let every breath be a reminder that your home is your sanctuary. Add your favorite essential oils and let the tranquility begin.