Brand Tone

Approachable and Appreciative, Quality-Focused, Discovery-Oriented, Modern and Clean

Brand Values

• •Quality Selection: A commitment to offering high-quality wines from both local (Moravian) and international sources.
• •Accessibility & Convenience: Providing an easy way for customers to enjoy good wine from the comfort of their homes with fast delivery.
• •Enjoyment & Experience: The underlying message is about the pleasure of drinking "nice wine."
• •Appreciation of Origin: Highlighting Moravian wines suggests a value for local produce, alongside global offerings.

Best Practices

• •Embrace "Hezké": Consistently use the core concept of "hezké" (nice, lovely, pleasant) in its various positive connotations. This reinforces the brand name and its primary promise.
• •Focus on the Experience: Frame wine not just as a product, but as part of an enjoyable experience – relaxation, celebration, discovery, or a simple pleasure.
• •Keep it Clear and Accessible: Avoid overly technical wine jargon unless specifically targeting connoisseurs. The tone should feel welcoming to both new and experienced wine drinkers.
• •Highlight Quality and Origin: Briefly mention the quality aspects (e.g., "carefully selected," "renowned winery") and the origin (e.g., "Moravian gem," "classic Italian") to build trust and intrigue.
• •Use Engaging Questions: Encourage interaction and a sense of discovery by posing questions in social media and ad copy (e.g., "What will be your 'hezké víno' tonight?", "Ready to explore?").

Social Perception

The name "Hezká vína" (Nice Wines) itself aims to create a positive and straightforward perception. Wide selection and quality, reliable and fast delivery, good customer service and communication, the story and origin of the wines.

Copy Examples

• •Instagram Post (New Arrival): "Uncork a little sunshine! ☀️ Our new [Wine Name] from [Region] has arrived, bursting with [flavor notes]. Perfect for those 'just because' moments. Discover your next favorite at hezkavina.cz! #HezkaVina #NiceWine #CzechWine #WineDiscovery #NewArrival"
• •Website Banner (General): "Life's too short for ordinary wine. Explore our curated selection of exceptional Moravian and world wines. Your journey to 'hezké víno' starts here. Fast ČR delivery!"
• •Email Subject Line (Promotion): "Sip, Smile, Repeat 🍷 Special Offer Inside on Our Finest Reds!"
• •Product Description Snippet: "This [Wine Type] isn't just a drink, it's an experience. Lovingly crafted by [Winery Name], each sip reveals [key characteristics]. Ready to elevate your evening? Add a bottle of 'hezké víno' to your cart."
• •Facebook Ad (Targeting wine enthusiasts): "Tired of the same old sips? At Hezká vína, we bring the world's most delightful wines right to your doorstep. From the rolling hills of Moravia to renowned global vineyards – find something truly special. What will you discover today? Shop now: hezkavina.cz"