Brand Tone

Heritage-focused, Quality-driven, Nostalgic yet Contemporary, Authentic, American-made, Approachable & Informative

Brand Values

• •Quality Craftsmanship
• •Heritage & Legacy
• •American Made
• •Timeless Design
• •Durability & Longevity
• •Sustainability

Best Practices

• •Emphasize Heritage and Longevity: Consistently weave in the brand's long history (since 1826) and the idea that the furniture is an heirloom designed to last for generations.
• •Highlight "American Made" and Quality Materials: Always mention that the furniture is crafted in America from solid Northern Yellow Birch, often referencing sustainable sourcing.
• •Use Evocative Language for Design: Describe the furniture with terms like "iconic," "timeless," "classic lines," and "mid-century modern aesthetic" to appeal to design-conscious consumers.
• •Maintain a Balance of Nostalgia and Modern Relevance: Acknowledge the beloved vintage appeal while showcasing how the pieces fit beautifully into contemporary homes and lifestyles.
• •Focus on Craftsmanship and "Built to Order": Stress the handmade aspect, the work of master craftsmen, and the fact that each piece is made specifically for the customer, reinforcing its value and exclusivity.

Social Perception

Highly Collectible & Sought-After (Vintage), Respected for Quality (New & Vintage), Icon of Mid-Century Modern Style, Investment Pieces, Nostalgic Appeal

Copy Examples

• •Headline: Own a Piece of American History. Crafted to Last Generations. Body: Since 1826, Heywood-Wakefield has defined timeless American furniture. Our new classics, made from solid Northern Yellow Birch, carry on this legacy of unparalleled quality and iconic mid-century design. Invest in a future heirloom.
• •Social Media Post (with image of a modern living room featuring a Heywood-Wakefield piece): Timeless lines for modern living. ✨ Our solid birch [Piece Name] is handcrafted in America, designed to be the heart of your home for years to come. Discover enduring style that never fades. #HeywoodWakefield #MidCenturyModern #AmericanMade #SolidWoodFurniture #HomeDecor
• •Product Description Snippet: Experience the art of American craftsmanship. Each [Piece Name] is built to order by master artisans in our Massachusetts workshop, using sustainably sourced Northern Yellow Birch. The signature [Finish Name] finish highlights the wood's natural beauty, ensuring your piece is as durable as it is stunning.
• •Email Subject Line: Built in America. Cherished for a Lifetime. Email Body Snippet: At Heywood-Wakefield, we don’t just make furniture; we build legacies. Explore our collection of iconic mid-century modern designs, each piece a testament to nearly 200 years of American ingenuity and enduring quality.
• •Blog Post Title Idea: Why Solid Wood Matters: The Heywood-Wakefield Commitment to Lasting Quality. Intro Snippet: In a world of fast furniture, Heywood-Wakefield stands apart. We believe in the enduring beauty and strength of solid Northern Yellow Birch, handcrafted into pieces that tell a story – your story – for generations. Learn what makes our American-made furniture an investment in timeless design.