Brand Tone

aspirational and serene

Brand Values

• •Appreciation for Global Beauty
• •Quality and Craftsmanship
• •Inspiration for Wanderlust
• •Simplicity and Accessibility
• •Transformative Power of Art

Best Practices

• •Always Lead with Emotion and Aspiration
• •Use "You" and "Your" to Create a Personal Connection
• •Tell the Story Behind the Photograph
• •Maintain a Consistent Visual and Textual Aesthetic
• •Focus on the Benefit, Not Just the Feature

Social Perception

The social perception of heywheresarthur wall art appears to be that of a straightforward e-commerce brand specializing in travel photography. The social media presence on Instagram and Facebook is consistent with its brand identity, featuring high-quality images of its products. However, the engagement on these platforms is moderate, and there is a lack of a strong community or personal narrative around the brand. The absence of a visible photographer or a brand story makes it difficult for the audience to form a deeper connection. While the products are visually appealing, the brand could benefit from a more personal touch to enhance its social perception from being just a "store" to a "brand with a story."

Copy Examples

• •Bring the city that never sleeps into your home. Let the vibrant energy of a New York night light up your walls and inspire your dreams. #NYCWallArt #CityscapeDecor
• •Escape to the tranquility of nature. Our latest print captures the serene beauty of a misty forest morning, a perfect reminder to breathe and find your calm. #NaturePhotography #WallArtDecor
• •Where will your walls take you today? Explore our collection of travel photography and let your home tell a story of adventure and beauty. #heywheresarthur #DressYourWallInTravel
• •A moment in time, captured forever. This limited edition print of a Santorini sunset is a rare piece of paradise for your home. Only 50 available. #LimitedEditionArt #TravelPhotography
• •Journey through the vibrant streets and serene landscapes of Asia. Our new collection is a tribute to the continent's breathtaking beauty and rich culture. Discover your piece of the East. #AsiaTravel #WallArt