Brand Tone

Empowering & Confident, Solution-Oriented & Innovative, Positive & Enthusiastic, Direct & Benefit-Driven

Brand Values

• •Shape Positivity & Inclusivity
• •Innovation & Technology
• •Customer Confidence & Empowerment
• •Quality & Comfort
• •Social Responsibility

Best Practices

• •Prioritize Empowerment: Frame all messaging around making the customer feel confident and good about themselves. Avoid language that implies \"fixing flaws\" and instead focus on \"enhancing\" and \"celebrating\" their shape.
• •Highlight Innovation (Subtly in Consumer Copy): While the \"SHAPE LAB\" is a good internal value and can be mentioned on \"About Us\" pages, consumer-facing copy should focus on the *benefits* of that innovation (e.g., \"advanced comfort,\" \"seamless shaping\") rather than overly technical jargon.
• •Be Authentic and Relatable: Use language that resonates with the target audience. Incorporate user-generated content and testimonials where possible to build trust and relatability.
• •Maintain Positivity and Enthusiasm: Keep the tone upbeat, encouraging, and supportive across all platforms. Use positive affirmations and celebratory language.
• •Ensure Visual Consistency with Tone: The confident, empowering, and positive tone should be reflected in the imagery and videography used – showcasing diverse body types enjoying the confidence the apparel brings.

Social Perception

Positive for Product Effectiveness, Comfort is a Key Positive, Mixed on \"Invisibility\" of Padding, Appreciation for Customer Service & Policies, Seen as a Confidence Booster, Emerging Brand Awareness, Limited Public Discussion on Smart Devices.

Copy Examples

• •Headline: Unlock Your Curves. Instantly. Body: \"Stop dreaming about your perfect shape and start living in it. Heyviva’s innovative padded leggings and shapewear are designed with you in mind, offering an immediate confidence boost and a silhouette you’ll love. Feel exceptional, look incredible. #HeyvivaShape #InstantBoost Target: Instagram/Facebook Ad
• •Headline: Comfort That Shapes, Confidence That Shines. Body: \"Who says shapewear can't be comfortable? Our cutting-edge SHAPE LAB ensures every Heyviva piece sculpts, smooths, and supports without compromising on that buttery-soft feel. Redefine your body, redefine your day. #HeyvivaComfort #ShapePositive Target: Website Product Description
• •Headline: Your Secret Weapon for a Killer Silhouette. Body: \"Ready to turn heads? Heyviva’s discreetly padded leggings give you that extra oomph right where you want it. Perfect for the gym, a night out, or just feeling fabulous every day. What will you conquer today? #HeyvivaConfidence #BootyBoost Target: TikTok/Instagram Reel Script Idea
• •Headline: Beyond a Look, It's a Feeling. Body: \"At Heyviva, we believe everyone deserves to feel amazing in their own skin. Our shape-positive apparel is more than just clothing; it's a tool to empower you. Experience the Heyviva difference. #FeelGood #HeyvivaEmpowers Target: Email Marketing Campaign
• •Headline: Engineered for Your Curves. Loved by You. Body: \"Thousands of women are already obsessed with their Heyviva transformation! Our HyperBoost™ leggings are expertly designed for that perfect lift and all-day comfort. Don't just take our word for it, see the reviews! #HeyvivaLove #CustomerFavorite Target: Social Media Ad with User-Generated Content/Testimonials