Brand Tone

aspirational, sophisticated, and customer-centric

Brand Values

• •Quality and Craftsmanship
• •Beauty and Timeless Design
• •Customer Focus and Service
• •Sophistication and Luxury
• •Versatility and Inspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., sophisticated, inspiring, reassuring, expert) and provide examples of do's and don'ts. This ensures everyone writing for the brand is aligned.
• •Use Evocative and Sensory Language: Appeal to the desire for beauty and luxury by using descriptive words that highlight the texture, color, and quality of the tiles. Words like "exquisite," "radiant," "serene," "handcrafted," and "timeless" can reinforce the brand's positioning.
• •Focus on "You" (The Customer): While showcasing product excellence, frame the benefits around the customer's aspirations and needs. Emphasize how HeyTiles can help *them* achieve their dream space and the support *they* will receive.
• •Maintain a Helpful and Reassuring Demeanor: Especially when discussing the investment in high-quality tiles, copy should be supportive and informative. Address potential concerns proactively (e.g., by highlighting insured shipping, customer support, and sample availability).
• •Ensure Consistency Across All Channels: The sophisticated and customer-centric tone should be evident not just in website copy and ads, but also in social media posts, email communications, and any customer service interactions. Regular audits of content can help maintain this consistency.

Social Perception

Customers generally perceive the brand positively, appreciating the beauty, quality, and aesthetic appeal of the tiles. While some customers have reported issues with customer service, the overall perception leans towards the tiles being a worthwhile investment for a luxury feel.

Copy Examples

• •Headline: Elevate Your Everyday: Discover the Art of Timeless Design. Body: At HeyTiles, we believe your home should be a masterpiece. Explore our curated collection of exquisite natural stone and premium tiles, and let us help you craft a space that's both luxurious and enduring. Your vision, our expertise.
• •Headline: Beyond the Surface: Tiles That Tell a Story of Quality. Body: From the rich veining of Calacatta Gold to the serene beauty of Carrara White, each HeyTile is a testament to nature's artistry and exceptional craftsmanship. Invest in a legacy of elegance for your home.
• •Headline: Designing Your Dream, Seamlessly. Body: Your journey to a breathtaking interior starts here. Enjoy complimentary samples, dedicated design support, and insured shipping for a worry-free experience. Let's bring your inspiration to life, together.
• •Headline: The Essence of Sophistication, Delivered to Your Doorstep. Body: Indulge in our collection of bold, bespoke, and beautiful tiles, sourced from the finest materials. Transform your kitchen, bathroom, or any space into a statement of unparalleled style.
• •Headline: Create Your Sanctuary: Where Luxury Meets Livability. Body: Discover tiles that are not only stunningly beautiful but also crafted for lasting durability. HeyTiles offers the perfect fusion of high-end aesthetics and practical elegance for a home you'll cherish for years to come.