Brand Tone

Fun and Playful, Approachable and Friendly, Youthful and Energetic, Convenient and Easy

Brand Values

• •Joy and Happiness
• •Simplicity and Convenience
• •Quality
• •Community
• •Nostalgia/Treat Culture

Best Practices

• •Keep it Light and Upbeat: Use positive, energetic language. Incorporate emojis where appropriate for social media to enhance the playful tone.
• •Focus on the "Moment": Connect Heyscoot with everyday joys, celebrations, and a carefree lifestyle. Emphasize the experience, not just the product.
• •Emphasize Convenience: Continuously highlight the "Freeze, Squeeze, Enjoy" aspect and its on-the-go benefits.
• •Engage the Community: Use questions, calls to action for user-generated content (like sharing photos with #heyscoot), and run contests to foster a sense of community and fun.
• •Be Visually Vibrant: Ensure marketing visuals (photos, videos) are colorful, bright, and show people enjoying the product in happy, relatable settings, reinforcing the brand's joyful essence.

Social Perception

Positive and Engaging, Family-Friendly, Convenient Treat, Emerging Brand

Copy Examples

• •Unleash a little joy! ☀️ Heyscoot Frozen Lemonade: just freeze, squeeze, and beam. Your everyday happy moment, delivered.
• •Poolside? Park day? Post-game? Make it a Heyscoot moment! Refreshing, fun, and oh-so-easy. #FreezeSqueezeEnjoy
• •Hey, Sunshine! 👋 Cool down and smile with our ridiculously tasty frozen lemonade. Grab a pouch, find your happy place.
• •Why complicate happiness? Heyscoot is pure, simple, slushy joy in a pouch. Made with quality ingredients for your best treat-yourself moments.
• •Join the Heyscoot crew! Share your #HeyscootAdventures and how you're squeezing the most out of life, one delicious slush at a time!