Brand Tone

Friendly, Enthusiastic, and Playful

Brand Values

• •Creativity and Self-Expression
• •Handmade Quality
• •Joy and Positivity
• •Community
• •Authenticity

Best Practices

• •Speak Like a Friend: Always use a conversational, warm, and approachable tone. Address the customer directly with "you" and share the brand's story and process using "we" and "I."
• •Embrace Enthusiastic Language: Use positive, high-energy words and don't shy away from emojis and exclamation points to convey genuine excitement and passion for the products.
• •Highlight the "Handmade with Love" Aspect: Consistently remind customers that the products are designed and created in-house by a small team in Australia. This reinforces the values of quality, care, and authenticity.
• •Foster the "Polly-Fam" Community: Actively engage with your audience by asking questions, featuring user-generated content, and expressing gratitude for their support. This builds loyalty and reinforces the brand's community value.
• •Tell a Story: Whether it's the story of the brand's origin, the inspiration behind a new collection, or a behind-the-scenes look at the creative process, storytelling makes the brand more relatable and memorable.

Social Perception

The public and customer perception of Hey Polly is overwhelmingly positive, praised for unique and fun designs, high quality handmade products, and excellent customer service. Customers often describe themselves as avid collectors, viewing it as a 'fab Aussie brand' that delivers on its promise of fun, fashionable, and high-quality accessories, fostering a strong sense of community.

Copy Examples

• •Warning: May cause spontaneous compliments! ✨ Our new 'Cosmic Dream' collection has just landed. Get ready to turn heads and add a splash of supernova sparkle to your lobes. These aren't just earrings; they're your new secret weapon for a feel-good day. Go on, treat your ears!
• •Your daily dose of happy, served! 💖 These daisy dangles are basically sunshine you can wear. Lightweight, super fun, and handmade with a whole lotta love in our Queensland studio. Who needs a boring ear day? Not you! Tap to shop and join the Polly-fam. #HeyPolly #HandmadeHappiness
• •Get ready to out-sparkle everyone. Our 'Glitter Bomb' hoops are for the bold, the bright, and the ones who believe more is more. Each pair is lovingly crafted from lightweight acrylic, so you get all the statement without the drag. Perfect for dancing 'til dawn or just making a Tuesday feel like a party. Because life's too short for dull accessories.
• •Psst... Something sparkly is waiting for you! Hey lovely! We saw you peeking at our latest goodies and couldn't resist sending a little hello. Ready to make your earring dreams come true? Your cart is waiting for you to bring the fun home. Let's make it official!
• •Ever wonder how we get so much magic into our earrings? ✨ It starts with a spark of an idea, a whole lot of colour, and a sprinkle of Polly-fam love! From our design desk to your door, every pair is made to make you smile. Which ones are you adding to your collection? Let us know in the comments! 👇 #SmallBiz #EarringAddict #HandmadeAustralia