Brand Tone

aspirational, empowering, genuine, friendly, and encouraging

Brand Values

• •Pioneering & Transparency
• •People and Skin First ("Cosmetics with Heart")
• •Eco-Conscious Innovation
• •Inner Beauty

Best Practices

• •Lead with "Why": Always connect the product back to the core values. Instead of just saying "light-to-medium coverage," say "light-to-medium coverage that lets your true skin shine through."
• •Use Empowering Language: Employ words and phrases that inspire confidence and self-expression, such as "unveil," "radiate," "celebrate," and "your unique glow."
• •Maintain Transparency: In product descriptions and communications, openly share information about ingredients and the brand's eco-conscious practices to build trust.
• •Emphasize the "Inner-Out" Philosophy: Consistently reinforce the message that Heyooo products are designed to care for the skin and reveal its natural vitality, rather than simply masking imperfections.
• •Keep it Clean and Radiant: Ensure the visual presentation of text (font choice, spacing) on the website and social media reflects the brand's clean, modern, and uncluttered aesthetic.

Social Perception

an emerging, niche beauty brand with a strong ethical foundation, perceived as a Korean beauty brand with a focus on natural, high-quality products that align with eco-conscious and people-first principles

Copy Examples

• •Effortless glow, bottled. Our Natural Glow Foundation isn't about hiding your skin, it's about letting your unique radiance shine through. Lightweight, nourishing, and consciously made. ✨ #HeyoooGlow #SkinFirst #ConsciousBeauty
• •Reveal the Power Inside. Beauty that’s more than skin deep. Discover our collection of heart-led, eco-conscious cosmetics.
• •A quick "get ready with me" video showing a natural makeup routine. Text Overlays: "My 5-minute secret to a flawless, 'I woke up like this' look. Step 1: Just a drop of Heyooo Glow Foundation. Step 2: Shine." #NaturalBeauty #Heyooo #RadiantYou
• •Tired of heavy foundations that dull your shine? Heyooo is beauty with a heart. We create eco-conscious, skin-loving cosmetics to enhance your natural radiance, not hide it. Discover your glow and get 10% off your first order!
• •A letter to your skin (from us)