Brand Tone

Creative & Artistic, Inspiring & Aspirational, Friendly & Approachable, Sentimental & Caring, Quality-Conscious

Brand Values

• •Creativity & Originality
• •Quality & Craftsmanship
• •Customer Satisfaction & Connection
• •Personalization & Meaning
• •Inspiration & Transformation
• •Empathy & Support

Best Practices

• •Embrace Warmth and Inspiration: Use language that is inviting, encouraging, and focuses on the positive impact of beautiful design and personalization in a home or as a gift.
• •Highlight Uniqueness and Artistry: Emphasize the creative, artistic, and often handcrafted nature of the products. Use words like "unique," "artistic," "handcrafted," "designed," "illustration," "creative."
• •Speak with Empathy and Understanding: When relevant (especially for personalized gifts or items related to significant life events), use a tone that shows understanding, care, and sensitivity.
• •Maintain a Friendly and Approachable Voice: Even when discussing design or quality, keep the language accessible and friendly, as if talking to a creative friend. Use engaging questions in social media.
• •Focus on Storytelling and Personal Connection: Frame products not just as items, but as ways to tell a personal story, create meaning, or transform a space to better reflect the individual's personality and life.

Social Perception

Positive for Unique & Artistic Products, Seen as a Source of Meaningful Items, Appreciation for Customer Service (in collaborations), Associated with French Artistry/Origin, Trusted for Sentimental Purchases

Copy Examples

• •Breathe new life into your favorite room ✨. Our latest collection of unique wallpapers is here to inspire your next transformation. Crafted with love and designed to tell your story. Which space will you make uniquely yours? #HeyMinoe #WallDecor #InteriorInspiration #HomeTransformation #ArtForYourWalls
• •Capture Your Moments, Beautifully. From family portraits to unique wedding art, our custom illustrations turn cherished memories into timeless keepsakes. Let our artists create something just for you. #PersonalizedArt #HeyMinoeCreates #GiftIdeas
• •💖 Special Touches for a Special Home | Hey Minoe Inside! *(Email body snippet):* At Hey Minoe, we believe your home should be as unique as you are. Discover inspiring wall decor and personalized gifts designed to add a touch of artistry and warmth to every corner...
• •Welcome little one with a touch of handcrafted love. Our personalized [Product Name] is more than just decor; it's a tender keepsake, designed to celebrate new beginnings and the beautiful journey of family. Create a unique piece that will be cherished for years to come. #HeyMinoeBaby #NurseryDecor #PersonalizedGift
• •At Hey Minoe, we're more than just designers; we're storytellers and dreamers, passionate about bringing unique artistry and heartfelt meaning into your spaces. We pour care into every design, from our vibrant wallpapers to our delicate custom illustrations, because we believe that your surroundings should inspire joy and reflect what you hold dear. Quality, creativity, and a personal touch are at the heart of everything we do.