Brand Tone

Celebratory, Relatable & Authentic, Empowering & Supportive, Friendly & Approachable, Playful & Lighthearted

Brand Values

• •Celebrating Motherhood
• •Connection & Community
• •Self-Care & Indulgence
• •Authenticity
• •Quality & Enjoyment

Best Practices

• •Always Speak "Mama": Use "Mama" frequently and naturally. Address your audience directly, acknowledging their experiences, challenges, and triumphs.
• •Embrace Relatability: Incorporate everyday mom scenarios, inside jokes, and understanding nods to the beautiful chaos of motherhood. Authenticity is key.
• •Keep it Celebratory and Positive: Even when acknowledging the tough parts, the overarching tone should be uplifting, supportive, and celebratory of moms.
• •Focus on the "Why": Remind them *why* they deserve this – for their hard work, their love, their dedication. Connect the wine to moments of self-care, reward, and connection.
• •Be Conversational and Approachable: Avoid overly formal language or complicated wine terminology. Write as if you're talking to a friend. Use emojis appropriately to convey emotion and friendliness, especially on social media.

Social Perception

Positive & Appreciative, Relatable, Giftable, Good Quality for the Price, A "Go-To" for Moms

Copy Examples

• •Instagram Post (Image: Mom relaxing on the couch with a glass of wine after kids are in bed): The house is quiet. The day is done. You did it, Mama. Now, it's your turn. Pour a glass of Hey Mama Rosé and savor this moment. You've more than earned it. ✨ #HeyMamaWine #MomLife #SelfCareSunday #YouDeserveIt
• •Facebook Ad (Targeting new moms): Navigating new motherhood? We see you. Hey Mama Wines was created to celebrate YOU. Our smooth, easy-drinking wines are perfect for those precious moments of peace. Find your new favorite. Link in bio to shop! #HeyMamaCheers #NewMom #MommyJuice #WineForMoms
• •Product Description (Website - for "The Original" White Wine): Meet 'The Original' – the wine that started it all. Crisp, refreshing, and perfectly balanced, it’s your go-to for celebrating everyday victories, big or small. Because every mama deserves a little something special. Pairs perfectly with five minutes of silence or a chat with your bestie.
• •Email Subject Line (Promotional): Mama, Your Well-Deserved Break is Waiting Inside... (Email Body Snippet): ...and it tastes like Hey Mama! Stock up on your favorites and make sure your 'me-time' is always delicious. Plus, enjoy [Offer] this week only!
• •Twitter Post (Engaging question): Real talk, Mamas: What's your favorite Hey Mama wine moment? Uncorking after bedtime? A sunny afternoon sip? Sharing with friends? Let us know! 👇 #HeyMamaMoments #WineOClock #MotherhoodUnplugged